How to send a personalized email

In Pushwoosh, you can personalize the email subject and email body accordingly. Use personalization tags for user attributes, known as Dynamic Content, to personalize your email.

You can use personalization tags when creating emails in the Drag & drop editor and customizing one of the pre-built email templates.

Tip

You can also import emails designed in HTML. In this case, you can use Liquid syntax in the HTML layout.

All the personalization tags available for your emails are created and stored in the Audience > Tags section. Follow the guide to create new personalization tags.

Tip

You can add as many personalization tags as you want.

How to personalize an email subject

Go to Content > Email Content > Create email content to start personalizing your email.

Open an email you want to personalize. In our example, we are using one of the email templates.

The Subject line and Preheader fields don’t have a tag picker, only Insert emoji and Generate with AI next to them. To personalize either one, type Liquid syntax directly into the field, for example {{first_name}}.

How to personalize an email body

In the email template, click on the text where you want to add personalization. Click Merge Tags and choose the tag to personalize. Click Save to apply changes.

Read more about how to create emails in Pushwoosh.