Getting started with WhatsApp messages
WhatsApp is the ultimate channel to communicate with customers when they ignore other channels, such as push notifications, in-app messages, or emails.
Using Pushwoosh, you can send your customers different types of messages in WhatsApp:
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Transactional messages: reservation update, ticket update, appointment update, shipping update, etc.
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Marketing messages: product recommendations, relevant offers, reminders, etc.
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Verification messages: password reset, KYC, etc.
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Service messages: questions to customer support, help, etc.
Benefits of sending WhatsApp messages through Pushwoosh
Segmentation for WhatsApp users
Benefit from Pushwoosh segmentation based on default tags and events available out-of-the-box or use custom data from any source custom tags and events (mobile app, your backend, marketing acquisition tools, or CDP). For example, send a sushi promotion to the user segment that has previously ordered Asian food.
Read more about Segmentation >
Omnichannel communication
Using Customer Journey Builder allows combining channels based on customer preferences.
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If a user opened a push notification > then don’t send promotion via other channels
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If a user didn’t open a push notification > send an email
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If a user didn’t open an email > send a WhatsApp message\
Similarly, you can leverage all other combinations of communication channels in your campaign.