Send in-apps via Customer Journey

This guide walks you through sending an in-app message via Customer Journey.

Create a journey and add elements

Go to Customer Journey Builder → Create Campaign.
Drag Entry, In-App, and Exit onto the canvas and connect them in that order.

You must configure the Entry element; otherwise, the in-app message will not be delivered.

Show the in-app when a user performs a specific action (for example, lands on a pricing screen). Use default triggers and events or create your own.

Example: show an in-app with a discount only to iOS users by adding a platform filter.

Start the journey for a segment of users (for example, your entire user base). Create a segment from tags and/or events or use pre-built segments.

With Audience-based Entry, users enter the journey once when it is activated. You can schedule the launch by time, date, or repeat interval instead.

Click the In-App element → Media Source. Select a template (newest first) and click Apply.
Set In-app expiration (number of days the message is available). For example, set 7 days if the offer expires in a week.

Marketing message: Respects subscription preferences, opt-outs, and frequency capping. Not sent to global control group users.
Transactional message: Sent to all users regardless of subscription status. Delivered to control group users.

Finish configuring the journey and run the pre-launch check to validate the journey.
Click Launch campaign (top-right) to send the in-app message to users.