☑️ Recommended events for subscription management

Below, you’ll find a bunch of in-app events recommended for your app category. We based our choice on industry-specific best practices and experts’ advice. By tracking these selected events, you can improve your behavioral segmentation and perform more effective, user-centric messaging campaigns.

Developer assistance needed

You’ll need your developer team’s help to set up these events. Please share this guide with them for detailed instructions.

To implement any of these or other events:

• create the Event in your Pushwoosh Control Panel, add attributes if needed;
• Ask your development team to integrate the postEvent method into your mobile project providing the event name and attributes names are exactly the same as in the Control Panel. For detailed instructions, please share this link with them

Paid subscription purchase

Send this event when a user has bought a paid subscription plan.

Recommended attributes:

• subscription_plan_name: String
• price: Integer
• currency:String
• expiry_date:Date

Subscription renewal

Trigger this event once a user renews their subscription plan.

Recommended attributes:

• subscription_plan_name: String
• price: Integer
• currency: String
• renewal_count: Integer

Free trial started

Trigger this event when a user chooses to start a free trial before getting a subscription.

Recommended attributes:

• free_trial_name: String
• expiry_date: Date

Subscription canceled

Use this event to track in-app subscription cancelations.

Conversion from Free to Paid

Trigger this event once a user converts from using your app for free to a paid subscription plan.

Recommended attributes:

• subscription_plan_name: String
• price: Integer
• currency: String
• date:Date