Push AI composer

Creating engaging content for your push notifications might be time- and effort-consuming – there are plenty of questions to answer before writing copy:

• What words are the most compelling?
• How do you catch the recipient’s’ attention at a glance?
• How do you get the meaning across with a very few characters?
• What tone of voice works best?
• Where do you get inspiration at the end of the day you spent writing dozens of pushes?

That’s where Pushwoosh AI composer comes in handy, serving as your free and sophisticated artificial intelligence copywriter. AI composer generates engaging, high-quality copy for any topic, using any keywords you specify.

Why use Pushwoosh AI composer

• Creative and catchy push notifications for any occasion with no effort.
• Diversify content for pushes you send regularly.
• Variety of same-topic messages for running A/B/n tests.
• Great inspiration for your own copywriting.

Generate push content with AI composer

To generate a message, click AI composer below the push message field when creating push content.

In the window that opens:

1. Enter keywords (Required)
   Start by entering key terms related to your message, such as app, push notification, discount, etc. These keywords help guide the content generation

2. Target audience (Optional)
   Specify who the message is for, e.g., “new users,” “active users,” or “users of the app.” This helps tailor the tone and content.

3. Set the tone of voice (Optional)
   Define the tone you want the message to have, such as professional, casual, or fun. This helps ensure the notification aligns with your brand voice.

4. Set the goal (Optional)
   Clarify the purpose of the message, e.g., “get users to update the app” or “encourage a purchase.” This helps focus the messaging.

5. Add the product description (Optional)
   If your push notification is about a specific product, include a short description to provide more context for the generated content.

6. Once all relevant fields are filled out, click Generate content to receive a ready-to-use push notification message.

7. If you’re satisfied with the generated text, click Copy to message to insert it into your push notification. If you’d like a different version, click Generate again to create new text.

Example scenario: Notifying users about a new app update

Imagine, you’ve just released a new version of your fitness app that includes performance improvements and a refreshed interface. You want to notify your active iOS users about the update using a friendly and engaging tone.

To do this efficiently, you use the AI composer. Here’s how you fill out the form:

• Enter keywords: app update, new version, faster performance

• Target audience: active users on iOS

• Tone of voice: friendly and encouraging

• Goal: encourage users to download the latest app version

• Product description: A fitness app that helps users track workouts easily

After clicking Generate content, the AI returns a push notification like:

Title: Time to upgrade!
Subtitle: Get faster performance
Message: Update to the new version now!

You can fine-tune the message if needed or use it as-is and send it to your selected audience.

Translate with AI

The Translate with AI feature allows you to quickly localize your content by automatically translating it from the default language into selected target languages using AI. This helps speed up the localization process and reduces manual work when managing multilingual content.

To start translating your message:

1. Click AI Translate under the push message field.

Pushwoosh will use the current default language as the source and translate the content into the target languages you’ve selected.

2. In the window that opens, check Overwrite existing content if you want the AI to replace any existing translations in the selected languages. Leave it unchecked to keep the ones you already have.

3. Click Translate. The message text will be automatically translated and inserted into the fields for the selected language version.