Send one-time emails

To send a one-time email in Pushwoosh, navigate to the Campaigns section, select One-time messaging, and click Send message > Email.

Select or create email content

In the Content step, select or create your email content. You can create content in multiple languages, either from scratch or using HTML code.

• To find existing content, use the Type to search… field or open the dropdown and select the desired email content.

• To create new content, click Create new and choose the Drag and Drop Editor or HTML code editor. Learn more about creating email content

Note

You will be redirected to the selected email builder when you create new content. After you save, the content appears in the Email content list. To continue configuring your one-time email campaign, click Send email next to the content you created to return to the form and complete the setup.

Select message type

Choose how this email is treated for subscription and delivery rules:

• Marketing message: Respects user subscription preferences, opt-outs, and frequency capping.
• Transactional message: Sent to all users regardless of subscription status. Bypasses opt-outs and frequency capping.

Choosing the right message type: marketing vs. transactional

Message type	Marketing message	Transactional message
User preferences	Respects subscription preferences: only sent to users who opted in to the selected category	Bypasses user preferences: sent to all users, even those who unsubscribed from marketing emails
Frequency capping	Applies frequency capping and silence periods	Ignores frequency capping and silence periods
Use case	Use for promotional content, newsletters, product updates, or other non-essential messages	Use for essential, non-marketing communications such as password resets, order confirmations, or critical notifications

Select subscription category

Select a Subscription category from the dropdown so the message aligns with your subscribers’ preferences. Categories are defined in the subscription preference center.

Select the audience for your email campaign

In the Audience step, define who will receive your email. Pushwoosh offers several targeting options to match your campaign goals:

Send to segment

Choose this option to target a predefined segment of your audience. This allows you to focus on specific groups based on their actions, behavior, or attributes. There are two options:

• Select a segment from the drop-down list of pre-built options.

• To create a new segment, click Create segment. Then select one of the following actions from the dropdown menu:

  • Build segment: Create a new segment using the Segment builder. Learn more
  • Import segment: Import a segment from a CSV file. Learn more.

Send to list of addresses

Use this option to send the email to a specific list of email addresses. Enter the email addresses as a list, separated by commas. This is ideal for one-time or special communications that don’t fit into a predefined segment.

Send to all users

Select this option to target your entire subscriber base, regardless of their segment or behavior.

Important

When choosing this option, ensure the email content is relevant to a broad audience. Irrelevant messages may lead to increased unsubscribe rates.

Once you’ve set your audience, click Next to proceed to the scheduling step of your email campaign.

Schedule email

Then, choose when to send your email. You have several options:

• send it immediately
• schedule it for a specific date and time

Send immediately

Choose this option if you want to send the email as soon as the campaign setup is complete. This is ideal for urgent or time-sensitive messages that require immediate delivery.

Selected time

Choose this option to schedule your email for a specific date and time.

Set the date and time

Use the calendar to pick the exact date for your email. Then, specify the time in hours and minutes (using the 24-hour format).

Select the timezone

• Subscriber’s device timezone. The email will be sent based on each recipient’s local timezone, ensuring delivery at the specified time in their location.
• Custom timezone. Set a specific timezone to send the email at the same time for all recipients. This is useful for targeting users in a particular region.

Configure message delivery settings

Set frequency capping

Use Frequency capping to limit how often users receive email messages, preventing over-messaging and reducing churn. Choose one of the following options:

• Use Global frequency capping settings

  Apply the project-wide limits configured in your Global frequency capping settings.

  For example, if the global limit is set to 3 messages in 9 days, additional messages exceeding this limit will be skipped.

  

• Ignore Global frequency capping

  The user will receive this message even if they’ve exceeded the channel’s message limits. Use this option with caution to avoid over-messaging.

  

• Use custom frequency capping

  Set a custom message limit for this message. If the user exceeds this custom cap, the message will be skipped, and the user will proceed to the next step.

Important

Custom frequency capping does not isolate the message from Global frequency capping. All messages sent on the same channel, including those from other journeys or campaigns, are still counted toward the global cap. If the user has already received 3 push messages this week from other sources, this message may still be blocked, even if the custom capping would allow it. Learn more

Set send rate limits

The Send rate setting controls how quickly messages are delivered to your audience. Adjusting the send rate helps you manage delivery speed, prevent backend overload, and improve overall deliverability.

Choose one of the following options:

• Use global send rate settings Applies the send rate limits configured in your project’s message delivery settings. If no limits are set, all messages will be sent immediately. Use this option when you want delivery speed to follow your project’s default rules. Learn more about global send rate limits

• Send messages without send rate Sends messages as fast as possible, ignoring any global send rate limits. Use with caution to avoid overloading your backend or creating delivery spikes.

• Use custom send rate Overrides the global send rate for this message only. Allows you to specify the number of messages sent per minute, giving you full control over delivery speed. Messages will be sent at the custom rate you define in the message element.

Once you’ve configured the desired options, click Next to proceed to the confirmation step.

Review and edit your content

The final step is to review your email content and campaign settings, including the audience and sending time. You’ll also see a preview of your email in each selected language. Review all the details carefully before finalizing the campaign to ensure it aligns with your goals. You can adjust any settings as needed.

Link to Aggregated Messages

Optionally, you can link your email to an Aggregated messages campaign. This allows you to group the email with related messages and track their combined performance over time in the Aggregated Messages section. Use this feature to monitor message effectiveness as part of a broader communication strategy.

Once everything is confirmed, click Schedule to set it for later delivery or Send Now to send it immediately, depending on your selected scheduling options.

Example scenario

Imagine you are the marketing manager of an e-commerce platform, and you want to send an email promoting an upcoming New Year Sale to a targeted group of users who have previously made purchases. The email should be delivered at a specific date and time, right before the sale begins. Here’s how you can set up this campaign in Pushwoosh:

1. First, navigate to Campaigns, and select One-time messaging. Click on Send message, then choose Send email to start setting up your one-time email campaign.

2. You decide to use existing email content for this campaign. In the Content step, open the dropdown menu and select the pre-built email content titled New Year Sale Promo.

Review the email content:

“Our New Year Sale is just around the corner! 🎉 Get ready to enjoy up to 50% off on your favorite products. The sale kicks off on January 1st, so mark your calendars and make sure you don’t miss out! 🛍️✨”

Once you’re satisfied with the content, click Next to move to the audience selection step.

3. Since you want to target users who have made previous purchases, choose Send to segment. From the dropdown menu, select the segment Returning customers, which is based on users who made purchases within the past year.

After confirming the audience, click Next to proceed to the scheduling step.

4. To ensure the email is sent at the right time, select Selected time in the scheduling options.

• Set the date to December 30, 2024, and the time to 10:00 AM using the 24-hour format.
• Choose Subscriber’s device timezone so the email is sent at 10:00 AM in each recipient’s local timezone, regardless of their location.

5. Review all the campaign details, including the audience, schedule, and email content. Use the Preview feature to see how the email will appear in recipients’ inboxes.

Once everything is verified, click Schedule message to finalize and schedule the email for delivery at the specified time.