Condition split

The Condition split element lets you split a flow so that users follow different paths depending on their segment or tag values.

You can split the flow in two ways:

• Segment: Split users based on whether they match an existing segment.
• Tag: Split users into multiple branches based on tag values.

To split a flow by segment:

1. Select Segment as the condition for the user flow.
2. Choose the segment you want to use, or create it from scratch right from the element. Learn more about creating Segments
3. Click Save to apply the changes.

4. The flow will automatically create two branches:
   • Users in a segment: users who match the selected segment.
   • All other users: users who do not match the segment.

Configure a separate flow for each branch so that users receive content relevant to them.

Example

If you split the flow by the segment Premium subscribers, users in this segment can be routed to a flow that delivers a loyalty discount, while all other users follow a flow that shows an upgrade prompt.

To split a flow by Tag:

1. Select Tag as the condition type.
2. From the Tag dropdown, choose the tag you want to use (for example, Favourite_category). Ensure the required tag is created in advance. Learn more about tags
3. Select the Condition (for example, is).
4. Add one or more branches by specifying tag values (for example, Shoes, Dresses, Accessories).

You can create up to 10 branches per condition split.

5. Click Save to apply the changes.

6. Finally, create a separate flow for each branch to deliver personalized content based on the user’s tag.

Example

If you split the flow by the Favourite_category tag and define branches for Shoes, Dresses, and Accessories, users will be routed to the branch that matches their preference. All other users (for example, those without a specified category) will be routed to the All other users branch.

You need to create a separate flow for each branch, such as promotions for shoes, dresses, or accessories, to deliver personalized content.