How to create and manage in-app content

Important

Before you begin creating in-app content, make sure that you set up the in-app channel and integrated the SDK. To send in-app messages to your users (one-time, in a Customer Journey, or from a push), see the channel setup and sending options. Learn more

Pushwoosh provides several flexible options for creating in-app (Rich media) templates, so you can choose the method that best fits your skills and needs:

Built-in in-app editor

A no-code, visual builder that lets you create in-app messages using content blocks, images, buttons, and forms. Perfect for marketers and non-technical users.

Create in-app messages in the built-in editor

Pre-built in-app templates

Choose from ready-made templates for common use cases, then customize text, colors, and images.

Browse in-app message library

Upload custom template (ZIP)

Incorporate pre-designed in-app pages by uploading them as ZIP files. Your development team must create them using the correct syntax.

Learn Rich media templates syntax

Note

To customize in-app appearance and animation styles, your development team can use the Rich media customization guide.

You can access all these options from Content → In-apps (Rich media) or when adding an in-app element to a campaign.

Guides: popular formats and popups

Step-by-step guides for specific in-app use cases:

• Design popular formats: create full-screen and part-screen in-apps for promotions, opt-ins, paywalls, and announcements. Design popular in-app formats
• Opt-in and opt-out recovery popups: build popups for push permission and re-engagement without coding. Create opt-in and opt-out popups

View and manage your in-app content

Note

In-app content is application-specific, so it stays well-organized and simple to manage.

Pushwoosh keeps your in-app templates in one place, making it easy to edit, reuse, or clone them for future campaigns.

To view your in-app content, navigate to Content → In-apps (Rich media). Here, you’ll find all the in-app templates you’ve created, organized for easy access.

Here you can:

• Preview: hover over the eye icon to preview a template.
• Edit: click the template name to open it in the editor.
• View statistics: click the template name to open per-template stats (impressions, interactions, audience). Learn more about in-app statistics

Use your in-app templates in campaigns

To use your existing in-app templates in campaigns:

• Customer Journey: add an In-app element and choose your template. Learn more
• One-time in-app: send a single in-app to your audience. Learn more
• Push that opens an in-app: send a push that opens an in-app when the user taps. Learn more