How to send a personalized push notification

Deeply personalized mobile and web push notifications

In Pushwoosh, you can send highly personalized mobile and web push notifications.

To create a personalized push notification, use personalization tags for user attributes, known as Dynamic Content. For example, the tag ‘first name’ will place a user attribute [Laura] on your mobile push: Hi, [Laura].

All the personalization tags available for your push notifications are created and stored in the Audience > Tags section. Follow the guide to create new personalization tags.

Note: You can add as many personalization tags as you want.

In your Pushwoosh account, open Content > Push presets > Create content.

You can personalize a push preset once and re-save it separately as a mobile or web push notification.

How to personalize a push title

Click on the Title field and then click the personalization icon on the right.

Note: Title is an optional field.

Type your text and click on the part of it where you want personalization. Choose the tag(s) you want to use—for example, [first_name]. Click Insert to apply the changes.

By default, the tag value is displayed in regular (lower) case. But you can choose the tag value in uppercase as well.

How to personalize an iOS push subtitle

An iOS subtitle is displayed in bold print under the title; you can personalize it like other text elements of a push notification. Yet, the Subtitle is an optional field.

Note: Your iOS push subtitle won’t be displayed in Android push and Windows web push notifications, but it will be displayed in macOS web pushes.

Click on the Subtitle field and click the personalization icon on the right. Choose the tag you want to use—for example, [first_name]. Click Insert to apply changes.

How to personalize a push message

The push message is the only required field. It will be displayed on all platforms.

To personalize your push message, click on the Push message field and then click the personalization icon on the right. Choose the tag you want to use—for example, [first_name]. Click Insert to apply changes.

After personalizing your message, name your push preset and click Save.

Read the guide on how to create push presets.