Build the segments

A segment is a saved group of players who match your conditions, for example players who have not opened the game for 30 days. You can send a one-time push, in-app message, or email to a segment, or use it in a journey to decide who enters and which message each player gets. Build the segments before the journeys.

How to create segments

Create each segment in Audience → Segments with the filters from the tables below.

There are several ways to build a segment. This page covers segments by events and by tags. You can also build segments from:

• Existing segments
• Anniversary dates
• User ID
• An imported file
• Geolocation
• A description in plain words, with AI

For all the ways, see How to create segments.

Let AI Assistant create the segments

AI Assistant can create the segments from this page in your application. Send it the link to the page and ask it to create them. Check each change before you approve it.

Inactivity segments need event history: At-risk players start to fill 8 days after PW_ApplicationOpen events begin to arrive, and Lapsed players after 30 days.

Ready-made activity or spend tiers

RFM segmentation groups players by how recently and how often they act, and builds the segments for you, such as At risk and Can’t lose them. To build them:

1. Open Audience → RFM Segmentation.
2. Select PW_ApplicationOpen as the Purchase Event.
3. Leave Monetary Attribute empty.
4. Click Calculate.

To group payers by spend instead, select PW_Conversion as the Purchase Event and its value attribute as the Monetary Attribute. Segments such as Champions then hold the players who buy most often and most recently, and each segment shows the average spend of its players. An application keeps one RFM setup, so the spend tiers replace the activity tiers. Players who have never paid are not in these segments.

Pushwoosh builds 10 segments, refreshes them every 24 hours, and scores only the last 90 days. See RFM segmentation.

Segments by events

These segments are built from the main events that players trigger in the game. Use them as a starting point or for inspiration: change the numbers, such as the days, or build your own segments. To set the filters, see Build segments by events.

Most of them feed a journey from Build the journeys, so build the ones for the journeys you plan to launch.

Segment	Filters	Use it to
Tutorial drop-off	Tutorial started exactly or more, 1 time, during the last 7 days AND Tutorial completed never, during the last 7 days	Message players who started the tutorial in the last 7 days and have not finished it. Feeds a one-time entry of the Onboarding for new players journey
Active players	PW_ApplicationOpen exactly or more, 1 time, during the last 7 days	Send announcements to players who still play, for example about a new event. Feeds the Live event and VIP announcements journey
At-risk players	PW_ApplicationOpen never, during the last 7 days AND PW_ApplicationOpen exactly or more, 1 time, during the last 30 days	Win back players who stopped opening the game 8 to 30 days ago. This is the first stage of reactivation. Feeds the Reactivation for inactive players journey
Lapsed players	PW_ApplicationOpen never, during the last 30 days AND PW_ApplicationOpen exactly or more, 1 time, during the last 365 days	Win back players who have not opened the game for 30 days, with a bigger comeback offer than for At-risk players. The second filter leaves out devices with no app opens recorded at all. Feeds a copy of the Reactivation for inactive players journey
Engaged non-payers	Level completed exactly or more, 10 times, during the last 14 days AND PW_InAppPurchase never, on or after the date you started tracking purchases	Offer a first purchase to players who play a lot but have never bought anything. Feeds the first purchase offer. Needs PW_InAppPurchase tracking: without it, the segment also matches players who have paid
Frequent payers	PW_InAppPurchase exactly or more, 3 times, during the last 30 days	Give the players who buy most often their own offers, for example early access. To group payers by how much they spend instead, use the RFM spend tiers below. Feeds the Live event and VIP announcements journey
First-time payers	PW_InAppPurchase exactly 1 time, on or after the date you started tracking purchases	Tell a player’s first purchase from later ones. Feeds the Second purchase offer journey
Recent payers	PW_InAppPurchase exactly or more, 1 time, during the last 90 days	Tell payers apart from other players, for example to send them a different offer in the Reactivation for inactive players journey
Achievement hunters	Achievement unlocked exactly or more, 5 times, during the last 30 days	Offer exclusive content to players who collect many achievements. Feeds the Live event and VIP announcements journey
Stuck players	Level failed exactly or more, 3 times, during the last 3 days AND Level completed never, during the last 3 days	Offer help to players who keep failing a level and have not cleared one lately, before they quit. Feeds the Help for stuck players journey
Daily engaged players	PW_ApplicationOpen exactly or more, 5 times, during the last 7 days	Announce live events or early access to players who open the game often. PW_ApplicationOpen counts each time the game comes to the foreground, not only cold launches
Lapsed payers	Segment Recent payers AND segment Lapsed players	Give players who paid recently and then stopped playing their own comeback offer, for example in a copy of the Reactivation journey. Built from existing segments

Segments by tags

These segments are built from player tags. Use them as a starting point or for inspiration: change the values, or build your own segments. To set the filters, see Build segments by tags.

Most of them need the tags from Store player data in tags.

Segment	Filter	Use it to
Players without push	Push Alerts Enabled is false	Find players who declined or never allowed notifications, for example to ask them again with an in-app message or to reach them by email
Non-paying players	is_paying_user is false	Send messages meant for players who have not paid yet
Low-balance players	soft_currency_balance less or equals 200	Offer a currency pack. Choose the number that counts as low in your game
VIP players	vip_tier is gold	Give VIP players their own offers and early access

Install anniversary

This segment finds players who installed the game on this day in an earlier year. It feeds the Anniversary reward journey, which checks it every day.

To build it:

1. Add a filter by the First Install tag.
2. Open the time frame dropdown and choose is today in the ANNIVERSARY section.
3. Add a second First Install filter with N or more days ago set to 365, joined with AND. The anniversary operator compares only the month and day, so without this filter the segment also includes players who installed today.