Point reference

Every point carries a point_data object with exactly one nested key, matching the point’s point_type (see the point-type → key mapping). This page documents the structure under each key.

Примечание

Entry, timing, splitting, action, and conversion points are documented in full below.

For messaging points (send_*, inapp), this page covers only the structural fields: which preset or content to reference and which channel settings to pass. The message content itself is defined in the preset and documented in the Presets API and per-channel docs. Some fields reference nested objects that mirror the controls in the Customer Journey builder.

Entry points

A journey needs at least one entry point. All entry points have a single default output.

start_by_segment

Enters users who match a segment. POINT_TYPE_START_BY_SEGMENT.

Field	Type	Description
application_code	string	Application code.
filter_code	string	Segment/filter code that defines the audience.
repeat	SegmentRepeat	Optional recurring-entry schedule (see SegmentRepeat).
start_at	timestamp	Do not process before this time (ISO 8601).
is_deactivated	bool	Whether this entry point is turned off.

message_bus (event entry)

Enters users when they trigger an event. POINT_TYPE_EVENT.

Field	Type	Description
event_name	string	Event name to listen for.
application_code	string	Application code.
event_conditions	PointEventCondition[]	Conditions matched against the event’s attributes.
active_period	Period	Time window during which the trigger is active.
multi_entry	MultiEntry	How a user may enter more than once (see MultiEntry).
attribute_entry	AttributeEntry	Enroll the user IDs carried in an event attribute instead of the user who triggered the event (see AttributeEntry).
allow_reenter	bool	Whether users may re-enter the journey.

AttributeEntry

Enrolls the User IDs carried in an event attribute, instead of the user who triggered the event. Mirrors Users from an event attribute in the Customer Journey builder.

Field	Type	Description
enabled	bool	Whether to enroll users named in an event attribute rather than the user who triggered the event.
attribute_name	string	Name of the event attribute that holds the User ID (or list of User IDs) to enroll.

start_by_api

Entry point fed by the Start by API call. POINT_TYPE_START_BY_API.

Field	Type	Description
application_code	string	Application code.
attributes	string[]	Names of the custom attributes that can be passed in the attribute_values of a Start by API request.
is_deactivated	bool	Whether this entry point is turned off.

Timing points

delay (wait)

Pauses each user for a fixed or computed interval. POINT_TYPE_WAIT. The point_data.delay object sets exactly one of the following interval keys:

Interval key	Type	Description
sec	uint64	Wait a fixed number of seconds.
exact_time	ExactTime	Wait until a time of day (hour, minute).
exact_date_time	ExactDateTime	Wait until an absolute date and time.
exact_week_days_time	ExactWeekDaysTime	Wait until specific times on specific weekdays (map of day 0=Monday … 6=Sunday → ExactTime).
dynamic_time	DynamicTime	Wait relative to a value from a tag or event.

A dynamic_time with split_branches: true adds an output1 branch (see output keys).

DynamicTime

Field	Type	Description
from	enum DynamicTimeFrom	Whether the base time comes from a tag or an event.
direction	enum DynamicTimeDirection	Offset before or after the base time.
duration	uint64	Size of the offset.
unit	enum DynamicTimeUnit	Unit of duration (minutes, hours, days, …).
split_branches	bool	Split users into separate branches when their computed times differ.
tag_name	string	Tag holding the base time (when from is a tag).
event_name / event_attribute / point_id	string	Event source of the base time (when from is an event).

wait_event

Waits until users trigger an event (or a timeout). POINT_TYPE_WAIT_EVENT. The default output is the not-triggered path. The triggered path is output1 or, with a script, one branch per condition.

Field	Type	Description
events	PointWaitEventInfo[]	Events to wait for.
conditions_script	string	Optional script for complex multi-event logic. Its parsed condition names become the output keys.
multi_entry	MultiEntry	Re-entry behavior.

Splitting and filtering points

boolean_splitter

Routes users down branches based on a condition. POINT_TYPE_BOOLEAN_SPLITTER.

Field	Type	Description
application_code	string	Application code.
split_strategy	enum	SPLIT_FILTER (by segment), SPLIT_TAGS (by tag conditions), or SPLIT_EVENTS (by event conditions).
load_policy	enum	ALL (any of the user’s devices may match) or FILTER (only the current device).
filter_code	string	Segment code, when split_strategy is SPLIT_FILTER.
filter_expressions	FilterExpression[]	Tag conditions, when split_strategy is SPLIT_TAGS: one extra output branch per expression.
event	BooleanSplitterEventInfo	Event conditions, when split_strategy is SPLIT_EVENTS: one extra output branch per condition.

ab_splitter

Randomly splits users into weighted variants. POINT_TYPE_AB_SPLITTER. Output keys are output0, output1, … (one per entry in split, indexed from 0. There is no default).

Field	Type	Description
split	uint32[]	Percentage for each branch. Must sum to 100. Index i maps to output key output{i}.
auto_select_winner	bool	Whether to automatically pick a winning branch.
winner_strategy	enum	ANY_GOAL or SPECIFIC_GOAL.
goal_uuid	string	Goal used to determine the winner (with SPECIFIC_GOAL).
winner_split	uint32	Winning branch number (1-based, 0 = no winner yet).

filter

Lets only matching users continue (default), routing the rest to output1. POINT_TYPE_FILTER.

Field	Type	Description
filter	enum Filter	A predefined check: EMAIL_EXISTS, PUSH_TOKEN_EXISTS, SMS_TOKEN_EXISTS, WHATSAPP_TOKEN_EXISTS, LINE_TOKEN_EXISTS, or CUSTOM.
filter_raw	string	Custom filter expression, when filter is CUSTOM.

Action points

set_tags

Updates tags on the user. POINT_TYPE_SET_TAGS.

Field	Type	Description
application_code	string	Application code.
tags	Tag[]	Tags to write.

Tag

Field	Type	Description
name	string	Tag name.
type	enum TagType	Data type and operation: TYPE_STRING, TYPE_INTEGER, TYPE_DATE, TYPE_BOOLEAN, TYPE_LIST, TYPE_LIST_APPEND, TYPE_LIST_REMOVE, TYPE_DYNAMIC, …
value	oneof	Exactly one value key matching type: str, int, bool, date, price, version, timezone, list, or dynamic.

web_hook

Sends an outbound HTTP request. POINT_TYPE_WEBHOOK. Single default output.

Field	Type	Description
method	string	HTTP method (GET, POST, PUT, …).
url	string	Target URL.
request_template	string	Request body template. Supports Liquid templating.
headers	map<string, string>	HTTP headers.
disabled	bool	Read-only. true when Pushwoosh auto-disabled the webhook after repeated errors.
reactivate	bool	Write-only. Set true to re-enable a disabled webhook.

Conversion points

goal_event

Tracks a conversion goal. POINT_TYPE_GOAL_EVENT. Has no outputs.

Field	Type	Description
event_name	string	Goal event name.
application_code	string	Application code.
event_conditions	PointEventCondition[]	Conditions matched against the goal event’s attributes.
is_throw_out	bool	Whether to remove the user from the journey once the goal is reached.
is_cancel_event	bool	Whether this is a negative (cancellation) goal.

Exit points

terminator

Ends the journey for the user. POINT_TYPE_EXIT. Empty object ({}) and no outputs.

{ "point_type": "POINT_TYPE_EXIT", "point_data": { "terminator": {} }, "outputs": [] }

Messaging points

All messaging points send through a channel and share a common envelope. Each has a single default output unless a splitter is enabled (see output keys).

Common fields:

Field	Type	Description
application_code	string	Application code.
preset_code	string	Preset (template) to send. inapp uses richmedia_code instead.
content / title	string	Inline message content, when not using a preset (channel-dependent).
campaign_code	string	Campaign code for tracking. Created automatically if omitted.
split_params	BehaviorSplitter	Optional: wait for an interaction and branch on it.
message_type	enum	Marketing vs transactional message type (controls control-group handling).

Point types and their notable extra fields:

Point type	point_data key	Notes
POINT_TYPE_SEND_PUSH	send_push	split_params (behavior) plus a delivery splitter can produce up to three outputs. send_by_user_id, wait_optimal_time.
POINT_TYPE_SEND_EMAIL	send_email	liquid_template_params, personalise. See the Email API.
POINT_TYPE_SEND_SMS	send_sms	See SMS.
POINT_TYPE_SEND_WHATSAPP	send_whatsapp	A quick-reply preset adds one output per reply (key = reply value). See WhatsApp.
POINT_TYPE_SEND_TELEGRAM	send_telegram	Telegram channel.
POINT_TYPE_SEND_KAKAO	send_kakao	See Kakao.
POINT_TYPE_SEND_LINE	send_line	See LINE API.
POINT_TYPE_SEND_DATA	send_data	Silent data message (no UI).
POINT_TYPE_INAPP	inapp	Uses richmedia_code, expire_in_days, capping.

Shared types

SegmentRepeat

Field	Type	Description
enabled	bool	Whether recurring entry is on.
frequency	string	daily, weekly, monthly, or dates.
every	uint32	Repeat every N periods.
dates	string[]	Specific dates, when frequency is dates.
time	SegmentRepeatTime	Time-of-day configuration.

Time objects

• ExactTime: { "hour": 0–23, "minute": 0–59 }.
• ExactDateTime: { "year", "month": 1–12, "day": 1–31, "hour": 0–23, "minute": 0–59 }.

BehaviorSplitter

Field	Type	Description
enabled	bool	Whether to wait for an interaction and branch on it.
interval	uint64	Seconds to wait for the interaction.

MultiEntry

Controls how many active sessions a user can have in the journey at the same time. Mirrors Control how many sessions a user can have at the same time in the Customer Journey builder. Used by the event entry point and wait_event.

Field	Type	Description
enabled	bool	Whether a user can have multiple active sessions at the same time. false: one active session per user. true: multiple active sessions per user.
attribute_name	string	Optional. Event attribute that scopes each session. When set, a user can have one active session per distinct value of this attribute (for example, one per order_id). Events with the same value share one session. Leave empty to scope all of the user’s entries together.

Related

Journey object

Create and update

Presets API