🛍️Recommended Events for E-Commerce

Track and react to user behavior with easy-to-integrate recommended events for e-commerce apps

Below, you'll find a bunch of in-app events recommended for your app category. We based our choice on industry-specific best practices and experts' advice. By tracking these selected events, you can improve your behavioral segmentation and perform more effective, user-centric messaging campaigns.

To implement any of these or other events:

• create the Event in your Pushwoosh Control Panel, add attributes if needed;

• integrate the postEvent method into your mobile project providing the event name and attributes names are exactly the same as in the Control Panel.

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Event name", { // event name exactly as in Control Panel
    "attribute 1": "string value", // attribute name and type exactly as in Control Panel
    "attribute 2": "string value" // attribute name and type exactly as in Control Panel
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "attribute 1" : "string value", // attribute name and type exactly as in Control Panel
   "attribute 2" : "string value" // attribute name and type exactly as in Control Panel
]
PWInAppManager.shared().postEvent("Event name", withAttributes: attributes) // event name exactly as in Control Pane

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"attribute 1" : @"string value", // attribute name and type exactly as in Control Panel
   @"attribute 2" : @"string value" //attribute name and type exactly as in Control Panel
};
[[PushNotificationManager pushManager] postEvent:@“eventName” withAttributes:attributes]; // event name exactly as in Control Panel

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("attribute 1", "string value") //attribute name and type exactly as in Control Panel
    .putString("attribute 2", "string value") //attribute name and type exactly as in Control Panel
    .build()

PushwooshInApp.getInstance().postEvent("Event name", attributes); // event name exactly as in Control Panel

The samples below can be simply pasted into your app, provided there is a corresponding Event and its attributes are created in your Control Panel. Once integrated, the event data will be collected and become available in Audience -> Events -> Event statistics, and you will be able to use the event in campaign planning.

• Product added to cart

• Discounted purchase

• Product Page abandoned

• Product added to wishlist

• Product removed from wishlist

• Product category

• First purchase

Product added to cart

Fire this event once a user adds product to their cart to build Abandoned Cart campaigns, set user tags, or analyze the efficiency of your promotions.

Recommended attributes:

• product_id: String

• price: Integer

• source: String

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Product added to cart", {
    "product_id": "string value",
    "price": 1,
    "source": "string value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "price" : 1,
   "product_id" : "string value",
   "source" : "string value"
]
PWInAppManager.shared().postEvent("Product added to cart", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"price" : @(1),
   @"product_id" : @"string value",
   @"source" : @"string value"
};
[[PushNotificationManager pushManager] postEvent:@"Product added to cart" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putInt("price", 1)
    .putString("product_id", "string value")
    .putString("source", "string value")
    .build()

PushwooshInApp.getInstance().postEvent("Product added to cart", attributes);

Discounted purchase

Trigger this event once a user purchases any product using a discount coupon.

Recommended attributes:

• product_id: String

• coupon_id: String

• price: Integer

• discount: String

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Discounted purchase", {
    "product_id": "string value",
    "coupon_id": "string value",
    "price": 1,
    "discount": "string value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "product_id" : "string value",
   "coupon_id" : "string value",
   "price" : 1,
   "discount" : "string value"
]
PWInAppManager.shared().postEvent("Discounted purchase", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"product_id" : @"string value",
   @"coupon_id" : @"string value",
   @"price" : @(1),
   @"discount" : @"string value"
};
[[PushNotificationManager pushManager] postEvent:@"Discounted purchase" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("product_id", "string value")
    .putString("coupon_id", "string value")
    .putInt("price", 1)
    .putString("discount", "string value")
    .build()

PushwooshInApp.getInstance().postEvent("Discounted purchase", attributes);

Product Page abandoned

Fire this event when a user leaves a product page without a conversion action.

Recommended attributes:

• product_id: String

• price: Integer

• source: String

• product_page_id: String

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Product Page abandoned", {
    "product_id": "string value",
    "price": 1,
    "source": "string value",
    "product_page_id": "string value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "product_id" : "string value",
   "price" : 1,
   "source" : "string value",
   "product_page_id" : "string value"
]
PWInAppManager.shared().postEvent("Product Page abandoned", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"product_id" : @"string value",
   @"price" : @(1),
   @"source" : @"string value",
   @"product_page_id" : @"string value"
};
[[PushNotificationManager pushManager] postEvent:@"Product Page abandoned" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("product_id", "string value")
    .putInt("price", 1)
    .putString("source", "string value")
    .putString("product_page_id", "string value")
    .build()

PushwooshInApp.getInstance().postEvent("Product Page abandoned", attributes);

Product added to wishlist

Stay informed of the products that users have saved to their wishlists and create personal offers and promo campaigns.

Recommended attributes:

• product_id: String

• wishlist_id: String

• product_price: Integer

• source: String

• user_id: String

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Product added to wishlist", {
    "product_id": "string value",
    "currency": "string value",
    "price": 1,
    "source": "string value",
    "user_id": "string value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "product_id" : "string value",
   "wishlist_id" : "string value",
   "product_price" : 1,
   "source" : "string value",
   "user_id" : "string value"
]
PWInAppManager.shared().postEvent("Product added to wishlist", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"product_id" : @"string value",
   @"wishlist_id" : @"string value",
   @"product_price" : @(1),
   @"source" : @"string value",
   @"user_id" : @"string value"
};
[[PushNotificationManager pushManager] postEvent:@"Product added to wishlist" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("product_id", "string value")
    .putString("wishlist_id", "string value")
    .putInt("product_price", 1)
    .putString("source", "string value")
    .putString("user_id", "string value")
    .build()

PushwooshInApp.getInstance().postEvent("Product added to wishlist", attributes);

Product removed from wishlist

Fire this event when a user deletes a product from their wishlist.

Recommended attributes:

• user_id: String

• wishlist_id: String

• product_id: String

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Product removed from wishlist", {
    "wishlist_id": "string value",
    "user_id": "string value",
    "product_id": "string value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "wishlist_id" : "string value",
   "user_id" : "string value",
   "product_id" : "string value"
]
PWInAppManager.shared().postEvent("Product removed from wishlist", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"wishlist_id" : @"string value",
   @"user_id" : @"string value",
   @"product_id" : @"string value"
};
[[PushNotificationManager pushManager] postEvent:@Product removed from wishlist" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("wishlist_id", "string value")
    .putString("user_id", "string value")
    .putString("product_id", "string value")
    .build()

PushwooshInApp.getInstance().postEvent("Product removed from wishlist", attributes);

Product category

Send this event when a user purchases a product of a specific category.

Recommended attributes:

• product_id: String

• product_category: String

• currency: String

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("Product category", {
    "product_id": "string value",
    "product_category": "string value",
    "currency": "string value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "product_id" : "string value",
   "product_category" : "string value",
   "currency" : "string value"
]
PWInAppManager.shared().postEvent("Product category", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"product_id" : @"string value",
   @"product_category" : @"string value",
   @"currency" : @"string value"
};
[[PushNotificationManager pushManager] postEvent:@"Product category" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("product_id", "string value")
    .putString("product_category", "string value")
    .putString("currency", "string value")
    .build()

PushwooshInApp.getInstance().postEvent("Product category", attributes);

First purchase

Trigger this event once a user makes their first purchase.

Recommended attributes:

• product_id: String,

• category: String

• date: Date

JavaScript

// To use with Web Push SDK, you can integrate this code:

const Pushwoosh = window.Pushwoosh || [];
Pushwoosh.push(function(api) {
    api.postEvent("First purchase", {
    "product_id": "string value",
    "category": "string value",
    "date": "date value"
  });
});

Swift

// To use with iOS SDK, you can integrate this code:

let attributes: [String : Any] = [
   "product_id" : "string value",
   "category" : "string value",
   "date" : "date value"
]
PWInAppManager.shared().postEvent("First purchase", withAttributes: attributes)

Objective-C

// To use with iOS SDK, you can integrate this code:

NSDictionary *attributes = @{
   @"product_id" : @"string value",
   @"category" : @"string value",
   @"date" : @"date value"
};
[[PushNotificationManager pushManager] postEvent:@"First purchase" withAttributes:attributes];

Java

// To use with Android SDK, you can integrate this code:

TagsBundle attributes = new TagsBundle.Builder()
    .putString("product_id", "string value")
    .putString("category", "string value")
    .putBoolean("date", "date value")
    .build()

PushwooshInApp.getInstance().postEvent("First purchase", attributes);