Recurring push

Set up periodic pushes based on scheduling and segmentation rules

Save your time and efforts with automated push notifications based on rules you establish, and forget about everyday push messaging routine. Use accurately scheduled and tailored Recurring pushes to increase retention, welcome newcomers, or inform users about new offers.

Use Tag values to define a target audience and set up a Recurring push. Pushwoosh will keep audience segments up-to-date and send targeted pushes at the time you specified.

Follow three simple steps to set up a Recurring push.

1. Create a Recurring push message

Go to Project -> Push notification -> Recurring push. Press Add Autopush.

Choose a Push Preset or enter a text message to be sent.

To increase the open rate, add a personal touch by using Dynamic Content.

2. Schedule the Autopush

Set up the frequency of Recurring push sending and time at which users should receive it. The message will be sent to all devices matching criteria at the time you specified.

If the Recurring push isn't Timezone Sensitive, it'll be sent at a specified time according to your Pushwoosh account timezone settings. To change your account timezone settings, go to My Account -> Edit Profile.

Please note that the first Recurring push will be sent after 24 hours from the moment you set Recurring pushes up.

Frequency capping

To enable Frequency Capping for your account, please contact our Customer Support Team or your Customer Success Manager.‌

Frequency capping settings allow limiting the number of push notifications sent to a particular user within a specified period. If no capping is set, the messages will be sent to every user complying with the Recurring pushes segmentation conditions.

Check the checkbox "Limit frequency of sending this message to a particular user" to set up the capping rules.

Specify the max number of push messages that can be sent to the user and the period to be applied.

Please note that frequency capping takes into account push notifications of all sources, including Triggered Messages, Autopushes, Geozone pushes, etc.

The example given above means that in case a user has received ten push notifications from your app within the last 30 days, they won't receive the Autopush even if they fall under its conditions.

3. Segment the audience

Set up the segmentation rules using default or custom Tags.

The segmentation conditions of a Preset you've chosen are also applied for the Recurring push. They are combined with the Autopush segment rules so that the Recurring push is sent to users who comply with both Recurring push and Preset segmentation rules simultaneously.

Keep in mind that active users are the most valuable asset so you don't want them to abandon your app for a long time. In the example below, we create the Recurring push segmentation rule targeting users who:

• achieved game progress between levels 5 and 15 - we can consider them active ones as they've made some progress already;

• did not open the app for one week or more - they are abandoning your app and we want to bring them back.

4. Get statistics

If you want to gather Recurring push statistics within a particular Campaign, select the corresponding one from the dropdown list.

You can see statistics of an Recurring push on the Message History tab in your Pushwoosh Control Panel.

To see and analyze key metrics of Recurring push as a part of a Campaign, go to the Campaign stab and take a look at message sent and open statistics, Conversion Trend and Conversion Rates.