In-App Statistics
Dive deep into your in-app messaging performance with detailed statistics.
The In-App statistics tab offers valuable insights into your in-app messaging performance.
It allows you to:
Visualize click distribution within your in-app messages, identify effective call-to-action placement, and optimize layout for improved user engagement.
Determine whether users click to convert or close the message due to the lack of interest.
Get data for each event that can be triggered when interacting with the in-app and analyze message impact.
To access these stats:
Go to Channels, then select In-App.
From the in-app messages list, choose the message you want to track and click on it to open the In-App statistics page.
Once the page opens, specify the timeframe for data tracking and select the platform. You can also decide whether the data will be displayed daily, hourly, weekly, or monthly.
At the top of the page, you'll find a summary of the most important in-app performance metrics:
Impressions: The number of times the in-app was displayed to users during the selected period.
Interactions: This metric reflects the number of times users engaged with the in-app message, such as button clicks or link taps.
Audience: The list of active user devices on which the in-app was displayed.
Key Metrics tab
The Key Metrics tab provides a visual representation of the most important metrics that reveal the performance of your in-app message. On each graph, you can select a specific time period and examine it in more detail.
Impressions: Hover over the graph to view the number of times users were exposed to your in-app message during the selected period.
Interactions: Navigate to the Interactions graph to understand how users engaged with the in-app elements. For a more granular breakdown of interactions by individual elements, visit the Interactions tab or click Show interactions.
Impression Duration: Hover over the graph to see how long users viewed your in-app message. This graph segments users based on their impression sessions.
Skipped In-Apps: Hover over the Skipped graph to identify the number of users who closed the in-app without interacting with it.
You can download all graphs in SVG or PNG formats for further analysis and presentation. To do so, simply click on the Menu icon located near each graph.
Interactions Tab
The Interactions tab allows you to dive deeper into user interactions. This tab highlights the most frequently interacted-with elements, such as close or action buttons.
Events tab
The Events tab displays data for each event that can be triggered when interacting with the in-app, including event name, platform, the total number of events triggered, and the number of unique users.
Audience tab
The Audience tab reveals your in-app message recipients and provides a list of active user devices on which the in-app was displayed. Click on the HWID to view user details.
Usage tab
The Usage tab shows the start date of the in-app and the total number of impressions.
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