Adjust Integration
Use Adjust data to get comprehensive analytics and create effective marketing campaigns
Adjust is a mobile measurement tool allowing you to analyze your marketing efficiency and make smarter marketing decisions based on the full picture of users behaviors.
Being integrated with Pushwoosh, Adjust submits in-app events to your Pushwoosh app so that you can get the exhaustive analytics and build comprehensive user-centric marketing campaigns.
To connect your Adjust app to Pushwoosh, do the following:
Integrate the Pushwoosh SDK into your app and configure mobile platforms for the app in Pushwoosh Control Panel. If you have done it already, skip this step.
Create Events you’re going to trigger from the Adjust app.
Integrate Pushwoosh SDK
In case you have no Pushwoosh SDK integrated into your app, please refer to our step-by-step integration guides:
Setting up Pushwoosh iOS SDK
Configure platforms
If needed, configure app platforms in Pushwoosh Control Panel by following the corresponding guides:
Create Events
To set up transmitting in-app events from Adjust to Pushwoosh, create Events in your Pushwoosh Control Panel. Please note that Events should be created before connecting Pushwoosh to Adjust project.
Please refer to the Events guide to learn how to create Events and attributes.
There’s a list of events with predefined names. Please make sure that you use these names while creating events in Pushwoosh exactly as follows:
reattribution
updatedAttribution
erasedUsers
uninstall
reinstall
reattributionReinstall
Connect Adjust to Pushwoosh
In your Adjust dashboard, go to Partner Setup and press Add partners.
2. Search for Pushwoosh and press + button.
3. Activate the Pushwoosh module by entering your Pushwoosh app code.
4. To set up transmitting in-app events from Adjust to Pushwoosh, go to Event Linking. For each event created in your Adjust app, enter the corresponding Pushwoosh Event name. Then, press OK to save changes.
If you’re going to use the same names for Adjust and Pushwoosh events, press Fill all with event names.
For more details, please refer to the Adjust guide on integrating Pushwoosh.
Parameters transferred to Pushwoosh
Automatically transmitted parameters
Here’s a list of parameters which are automatically transmitted from Adjust to Pushwoosh when the module is activated:
Raw device IDs
App metadata
Tracker token
Full tracker names
Last tracker
Last tracker name
Partial tracker names
Impression Based flag
Organic flag
Click referrer
Activity Kind
Timestamps (rounded to the nearest hour)
Timestamps
Hashed device IDs
Attribution method
Adjust reference tag
Referrer values
User agents
IP addresses
Event tokens
Time spent
Session metadata
App lifetime session count
Reattribution flag
Deep link data
All partner parameters (if you activate them)
Revenue data (if you activate it)
Ad Spend (Cost) data
Google click IDs
OS name and versions
Sending custom parameters
You can send any custom parameters from Adjust to Pushwoosh. Any parameters that you send in the Adjust SDK will be forwarded to Pushwoosh. Please refer to the Adjust documentation to learn more.
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