User lifecycle

Lifecycle campaigns in Pushwoosh are Customer Journeys tied to where the user is in your product. You can run these across push, email, in-app, and other channels on one journey canvas.

Onboarding First sessions after install or registration.

Activation First key actions that show the product’s value.

Engagement Ongoing prompts while the user is already active.

Retention Keep people who might drift away.

Re-engagement Win back users who went quiet.

Anniversaries Birthdays, signup dates, and other fixed calendar moments.