Overview
Last updated
Last updated
User Explorer collects and organizes customer data across a variety of touchpoints. It structures real-time data into centralized customer profiles, creating amazing opportunities for userbase segmentation and achieving different marketing goals. User Explorer allows building highly effective communication strategies, choosing the right channels and messages for your audience.
User Explorer allows you to view your user segments (i.e., Filters) with greater details than before, create new segments on-the-fly, and explore individual User Profiles. Each User Profile shows tags, active devices, installed apps, and user activity on a timeline, which includes recorded events, displayed in-apps, and messages (push & email) sent.
There are default tags, which are available out-of-the-box, so you don't have to set them manually. They include city & country, device model, language & many more.
Depending on your marketing goals, you can create custom tags and segment your users by other criteria. Study your customers, analyze their behavior and achieve the highest marketing efficiency with Pushwoosh User Explorer!
Name
Type
Description
Application Version
Version
Current version of the app installed on a device
City
String
Latest registered geographical location of a device
Country
String
Latest registered geographical location of a device
Device Model
String
Indicates the device model whereon the app is installed
First Install
Date
Indicates the time when a device was registered for notifications for the first time
In-App Product
List
The in-app products purchased by a user of the app
Last In-App Purchase Date
Date
The date of the latest in-app purchase made on a device
Jailbroken
Integer
Indicates whether a device is clean (value = 0) or jailbroken/rooted (value = 1)
Language
String
Two-letter lowercase abbreviation of a device's locale according to ISO-639-1; taken from device settings
Last Application Open
Date
The time of the most recent app launch on a device
OS Version
Version
The version of an operating system running on a device
Push Alerts Enabled
Boolean
Indicates whether push alerts are allowed in device settings
SDK Version
Version
The version of the Pushwoosh SDK implemented on a device
Unsubscribed Emails
Boolean
Indicates whether a user has unsubscribed from receiving emails from your app