# 教程

Pushwoosh 常见营销设置的分步教程。将此页面用作菜单：选择一个主题，然后打开您需要的指南。

## 营销活动基础

了解营销活动类型，然后发送分群或事务性消息，安排发送时间，并运行 A/B/n 测试。

<CardGrid>
  <IconLinkCard
    href="/tutorials/product-guides/how-to-create-campaigns-in-pushwoosh/"
    icon="open-book"
    title="营销活动类型"
    description="分群营销活动与触发式营销活动，以及各自的使用场景。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-create-campaigns-in-pushwoosh/how-to-send-a-segmented-campaign/"
    icon="segment"
    title="发送分群营销活动"
    description="通过一次性或定时发送来定向一个用户分群。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-create-campaigns-in-pushwoosh/how-to-send-transactional-messages/"
    icon="push"
    title="发送事务性消息"
    description="配置并发送自动化的事务性消息。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-create-campaigns-in-pushwoosh/how-to-schedule-a-message/"
    icon="random"
    title="定时发送消息"
    description="为合适的送达时间安排发送。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-create-campaigns-in-pushwoosh/how-to-abn-test-customer-journeys/"
    icon="random"
    title="在 Journey 中运行 A/B/n 测试"
    description="测试消息变体、时机和渠道。"
  />
</CardGrid>

## 用户生命周期

从引导到留存和挽回，全程吸引用户参与。

<CardGrid>
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/"
    icon="open-book"
    title="阶段一览"
    description="覆盖用户旅程每个阶段的营销活动。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/how-to-onboard-users-with-pushwoosh/"
    icon="rocket"
    title="引导用户"
    description="欢迎新用户并向他们介绍您的产品。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/how-to-set-up-a-user-activation-campaign-with-pushwoosh/"
    icon="journey"
    title="设置激活营销活动"
    description="鼓励用户在注册后完成关键操作。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/how-to-set-up-a-user-engagement-campaign-in-pushwoosh/"
    icon="push"
    title="设置互动营销活动"
    description="通过及时、相关的消息保持用户活跃。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/how-to-set-up-a-retention-campaign-in-pushwoosh/"
    icon="journey"
    title="设置留存营销活动"
    description="创建能够降低流失并留住用户的营销活动。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/how-to-create-a-re-engagement-campaign-in-pushwoosh/"
    icon="push"
    title="创建再互动营销活动"
    description="通过定向消息唤回不活跃的用户。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/lifecycle-marketing-campaigns/how-to-create-anniversary-campaigns/"
    icon="star"
    title="创建周年纪念营销活动"
    description="自动为生日和重要节点发送消息。"
  />
</CardGrid>

## 个性化

为每位收件人定制 push、in-app、电子邮件和短信内容。

<CardGrid>
  <IconLinkCard
    href="/tutorials/product-guides/how-to-send-a-personalized-message/"
    icon="open-book"
    title="个性化概览"
    description="各消息渠道中的个性化选项。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-send-a-personalized-message/how-to-send-a-personalized-push-notification/"
    icon="push"
    title="发送个性化 push"
    description="根据用户数据创建定制的推送通知。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-send-a-personalized-message/how-to-send-a-personalized-in-app-message/"
    icon="inapp"
    title="发送个性化 in-app 消息"
    description="根据用户数据展示定向的 in-app 消息。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-send-a-personalized-message/how-to-send-a-personalized-email/"
    icon="email"
    title="发送个性化电子邮件"
    description="创建并发送个性化的电子邮件营销活动。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/how-to-send-a-personalized-message/how-to-send-a-personalized-sms/"
    icon="sms"
    title="发送个性化短信"
    description="发送定制短信以吸引用户。"
  />
</CardGrid>

## Live Activity

无需打开应用，即可在 iOS 锁屏上实时显示状态。

<CardGrid>
  <IconLinkCard
    href="/tutorials/product-guides/live-activity/"
    icon="open-book"
    title="关于 Live Activity 营销活动"
    description="围绕 Live Activity 元素构建 Customer Journey。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/live-activity/how-to-track-flight-status-with-live-activity/"
    icon="journey"
    title="在锁屏上显示航班状态"
    description="为乘客实时显示登机口、状态和时间。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/live-activity/how-to-track-deliveries-with-live-activity/"
    icon="journey"
    title="在锁屏上显示配送进度"
    description="为订单跟踪显示配送员、预计送达时间和距离。"
  />
</CardGrid>

## 电子邮件

构建电子邮件专属流程：同意、购物车恢复、目录、推荐和日落流程。

<CardGrid>
  <IconLinkCard
    href="/tutorials/product-guides/email-marketing-campaigns/"
    icon="open-book"
    title="电子邮件流程"
    description="您可以在 Pushwoosh 中设置的电子邮件营销活动类型。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/email-marketing-campaigns/how-to-create-a-double-opt-in-campaign/"
    icon="email"
    title="创建双重选择加入营销活动"
    description="确认电子邮件同意并提高送达率。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/email-marketing-campaigns/how-to-set-up-an-abandoned-cart-campaign/"
    icon="email"
    title="设置废弃购物车营销活动"
    description="通过 PW_AbandonedCart 触发的电子邮件挽回购物车。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/email-marketing-campaigns/how-to-send-catalog-products-in-email/"
    icon="email"
    title="在电子邮件中发送目录产品"
    description="从您的产品目录构建促销电子邮件。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/email-marketing-campaigns/how-to-set-up-product-recommendations-in-email/"
    icon="personalization"
    title="在电子邮件中设置产品推荐"
    description="根据用户行为在电子邮件中推荐产品。"
  />
  <IconLinkCard
    href="/tutorials/product-guides/email-marketing-campaigns/how-to-set--up-email-sunset-flow/"
    icon="email"
    title="设置邮件日落流程"
    description="通过移除不活跃订阅者来清理您的列表。"
  />
</CardGrid>