# User lifecycle

Lifecycle campaigns in Pushwoosh are Customer Journeys tied to where the user is in your product. You can run these across push, email, in-app, and other channels on one journey canvas.

<CardGrid>
  <LinkCard
    title="Onboarding"
    href="how-to-onboard-users-with-pushwoosh"
    description="First sessions after install or registration."
  />
  <LinkCard
    title="Activation"
    href="how-to-set-up-a-user-activation-campaign-with-pushwoosh"
    description="First key actions that show the product’s value."
  />
  <LinkCard
    title="Engagement"
    href="how-to-set-up-a-user-engagement-campaign-in-pushwoosh"
    description="Ongoing prompts while the user is already active."
  />
  <LinkCard
    title="Retention"
    href="how-to-set-up-a-retention-campaign-in-pushwoosh"
    description="Keep people who might drift away."
  />
  <LinkCard
    title="Re-engagement"
    href="how-to-create-a-re-engagement-campaign-in-pushwoosh"
    description="Win back users who went quiet."
  />
  <LinkCard
    title="Anniversaries"
    href="how-to-create-anniversary-campaigns"
    description="Birthdays, signup dates, and other fixed calendar moments."
  />
</CardGrid>