# Personalization

In Pushwoosh, you can send highly personalized messages to your users through different channels: mobile and web push notifications, emails, in-app messages, and SMS.

To create a personalized message, you can use personalization tags for user attributes, known as [Dynamic Content](/product/personalization/dynamic-content). For example, the tag 'first name' will place a user attribute [Laura] into your message: Hi, [Laura].

All the personalization tags available for your messages are created and stored in the **Audience > Tags** section. [Follow the guide](/product/audience-data-and-segmentation/user-data-tags/tags) to create new personalization tags.

If you want to use personalization via Liquid syntax, [follow this guide](/product/personalization/liquid-templates).

<Aside type="tip">You can add as many personalization tags as you want.</Aside>

## Personalization guides by channel

Ready to implement personalization across your messaging channels? These step-by-step guides will help you set up and send personalized messages for each channel:

<CardGrid>
  <LinkCard title="Send a personalized push" href="how-to-send-a-personalized-push-notification" />
  <LinkCard title="Send a personalized in-app" href="how-to-send-a-personalized-in-app-message" />
  <LinkCard title="Send a personalized email" href="how-to-send-a-personalized-email" />
  <LinkCard title="Send a personalized SMS" href="how-to-send-a-personalized-sms" />
</CardGrid>