Getting started with flow controls

Flow controls in Pushwoosh Customer Journey Builder allow you to define the logic and structure of your customer journeys. These elements help manage how users progress through paths based on segmentation, behavior, availability, timing, and more. Use them to personalize user experiences, control message delivery, and enhance engagement.

The Segment split element divides the journey into separate branches based on user segments from your Pushwoosh account. It allows you to deliver different communications to distinct audience groups within the same journey.

The Wait for Trigger element pauses the journey until a user triggers a specified event or set of events.

The A/B/n split element enables testing of different message sequences to determine which performs best. Use this element to optimize content delivery and improve conversion outcomes based on real-time performance data.

The Reachability check element evaluates whether users can be reached via push notifications or email. Depending on the result, you can route users through alternative channels to ensure message delivery.

The Time delay element holds users at a journey step for a specified duration. The delay can be fixed or based on specific times, dates, days of the week, or dynamic values from user tags or event attributes.

The Update user profile element modifies user Tag values either manually or dynamically based on event data.

The Webhook element sends journey data to external systems like analytics platforms, CRM tools, or messaging services.

The Exit element marks the endpoint of a journey.