Metrics glossary
Pushwoosh Customer Journey
Anchor link toAudience
Anchor link toCampaign reach
Anchor link toNumber of users who entered the journey (counted as non-unique users’ entries).
Unique users
Anchor link toNumber of unique users who entered the journey.
Inside the Journey
Anchor link toNumber of users currently progressing through the journey (i.e., those who have not reached the Exit element yet)
Drop-offs
Anchor link toNumber of users removed from the journey due to various issues, such as being unregistered from the app or not meeting Time Delay conditions based on user tags or behavior. Learn more
Messages
Anchor link toTotal sent
Anchor link toTotal number of messages sent within the journey.
Average CTR
Anchor link toAverage click-through rate for all messages on any channel sent within the journey.
Push (Mobile/Web)
Anchor link toPush sends
Anchor link toNumber of push notifications sent, including to the users that have opted out from push notifications
Push opens
Anchor link toNumber of push notifications that were opened by recipients.
Push deliveries
Anchor link toNumber of mobile push notifications that have been successfully transmitted by the Pushwoosh platform to intended recipients’ mobile devices. It means that the notification was sent from the sender’s side and reached the servers or gateways of the recipients’ devices. However, it does not necessarily guarantee that a user has seen or interacted with the notification.
Push CTR
Anchor link toPercentage of users who clicked on a push notification after receiving it.
Metric Calculation: CTR = (Number of Users Who Opened a Push / Number of Users Who Potentially Received a Push) * 100%
Recipients
Anchor link toUsers who have enabled push notification alerts on their devices and whom you can reach via this channel.
Email sends
Anchor link toNumber of emails sent to recipients.
Unique emails opened
Anchor link toNumber of unique email recipients who opened your emails within the specified period.
Email open rate
Anchor link toThe percentage of users who opened an email compared to the total number of emails sent.
Emails delivered
Anchor link toNumber of emails delivered to recipients. Email delivery may fail because of bounces, so we recommend ensuring that your mailing list contains only valid and verified email addresses from users who explicitly gave their consent to receive emails from you.
Email CTR
Anchor link toPercentage of recipients who clicked on one or more links included in an email, thus indicating their engagement with the email content.
Metric calculation: (Number of clicks / Total emails sent) * 100
Unique click email links
Anchor link toIn-email link clicked by a user at least once. Even if a user clicks on a link more than once, it still counts as one unique click.
Emails hard bounce
Anchor link toNumber of emails not delivered because of hard bounces. A hard bounce happens when an email message can’t be delivered permanently because the recipient’s address either doesn’t exist or is invalid.
Emails soft bounce
Anchor link toTemporary delivery failures, such as when a recipient’s mailbox is full or network issues disrupt delivery. Pushwoosh makes multiple attempts to resend soft-bounced emails. If the email remains undelivered after these attempts, sending to that email address will be discontinued.
Email rejects
Anchor link toInstances where the recipient’s email server declines to accept an email during the SMTP (Simple Mail Transfer Protocol) transaction. Rejections can result from reasons like authentication failure, spam filtering, or policy-based restrictions.
Email complaints
Anchor link toNumber of users who have reported your message as spam, informed their email service provider of their complaint regarding your email, or expressed dissatisfaction in a manner recognized by email providers and clients as a reason for potentially limiting your ability to send messages.
Email unsubscribed
Anchor link toNumber of recipients followed the Unsubscribe link in that email. Such users are tagged with the True value of the Unsubscribed Emails default tag.
In-Apps
Anchor link toIn-App impressions
Anchor link toNumber of times the in-app was displayed to users during the selected period.
In-App interactions
Anchor link toNumber of times users engaged with the in-app message, such as button clicks or link taps.
Impression duration
Anchor link toTotal amount of time a user spent viewing your in-app message.
Skipped
Anchor link toNumber of users who closed the in-app without interacting with it.
Audience
Anchor link toApp installs
Anchor link toNumber of application installs, i.e. the number of times a mobile software application was downloaded, installed, and prepared for use by end-users within a specified time frame.
App uninstalls
Anchor link toNumber of devices for which push tokens were removed from the database due to their invalid or non-existent status, typically occurring when users have uninstalled the application.
App opens
Anchor link toNumber of times the app has been launched on users’ devices as of the date and time specified.
Daily active users (DAU)
Anchor link toNumber of unique devices that opened the app on a certain day.
Monthly active users (MAU)
Anchor link toNumber of unique devices that opened the app during a specific month.
Recipients
Anchor link toDevices with enabled push notification alerts, i.e., those users who can actually see all your push notifications.
Subscribers
Anchor link toNumber of devices with push tokens or emails provided, meaning they are reachable with push notifications, emails, or in-apps. However, even if there is a push token associated with a device, some users may not see push notifications in case they disabled alerts in their device settings. Those users are reachable with Silent (background) pushes, in-app messages, and can receive notifications to the inbox.
Push enables
Anchor link toThe number of opt-ins for push notifications. Counted as non-unique, i.e. the number will include each instance of a user opting in, whether it’s the first time or a re-opt-in for push notifications.
Push disables
Anchor link toThe number of opt-outs from push notifications. Counted as non-unique, i.e. the number will include each instance of a user opting out.
Devices
Anchor link toTotal devices
Anchor link toAll devices registered on the Pushwoosh platform and active within the last 90 days. They may or may not have push tokens associated with them.
Subscribed devices
Anchor link toNumber of devices with push tokens or emails provided, meaning they are reachable via at least one channel: push notifications, emails, or in-app messages.
Unsubscribed devices
Anchor link toDevices that have opted out or unsubscribed from one or more communication channels, such as push notifications, emails, or in-app messaging.
Push enabled devices
Anchor link toDevices with a valid push token that can receive notifications. On mobile devices, users can ban the display (rendering) of push notifications on the lock screen in the app-specific OS settings. However, such devices are still considered push-enabled because the token is preserved, and they can receive silent notifications (sent to the app inbox, containing custom data, etc.)
Devices become push-disabled when their push token is revoked or invalidated, usually by uninstalling the app or disabling push notifications in the device’s system settings.
Events
Anchor link toAny user activity within the app, website, or backend system. They can be used in segmentation and as triggers for behavior-based messaging.