# In-app statistics

Pushwoosh provides in-app analytics at both the individual message and overall campaign level, giving you deep insights into channel performance.


## Track individual in-app message performance directly from the Journey canvas

You can monitor the performance of each in-app message within a customer journey directly on the **Journey canvas**.

To view the statistics for a message, you can either enable **Show Metrics** at the bottom of the canvas or hover over the element to see the metrics.

<video src="/in-apps-in-app-statistics-1.webm" title="Viewing in-app message analytics from the Journey canvas in Pushwoosh" autoplay loop muted playsinline />

This will show the following data for an in-app message:

|           |                                                                                                           |
|-------------------|----------------------------------------------------------------------------------------------------------------------|
| **Goals Reached** | Indicates the number of users who reached the Conversion Goal at that specific point.                               |
| **Drop-offs**     | Represents the number of messages that couldn't be sent, such as when a user's push token has expired.              |


<Aside type="note">
By default, the data is displayed for the period since the journey launch. You can choose a different period from the panel on the left side and then click **Apply time range**.
</Aside>

For deeper in-app analytics, double-click on the in-app element. Then, in the window that appears, click on the name of the Rich Media. This action will open up comprehensive statistics for the message.

<Aside type="tip">
You can also open the statistics page from the in-apps list: go to **Content** → **In-apps**, find the template, click the three dots next to its name, and select **Statistics**.
</Aside>

Once the page opens, specify the timeframe for data tracking and select the platform. You can also decide whether the data will be displayed daily, hourly, weekly, or monthly.

At the top of the page, you'll find a summary of the most important in-app performance metrics:

* **Impressions:** The number of times the in-app was displayed to users during the selected period.
* **Unique Impressions:** The number of unique users who were shown the in-app message during the selected period.
* **Interactions:** This metric reflects the number of times users engaged with the in-app message, such as button clicks or link taps.
* **Unique Interactions:** The number of unique users who interacted with the in-app message during the selected period.
* **Audience:** The list of active user devices on which the in-app was displayed.

<img src="/in-apps-in-app-statistics-2.webp" alt="Key in-app analytics metrics"/>

### Key Metrics tab

The **Key Metrics** tab provides a visual representation of the most important metrics that reveal the performance of your in-app message. On each graph, you can select a specific time period and examine it in more detail.

* **Impressions:** Hover over the graph to view the number of times users were exposed to your in-app message during the selected period.

<img src="/in-apps-in-app-statistics-3.webp" alt="The Impressions graph shows the number of times users were exposed to your in-app message during the selected period."/>

* **Interactions:** Navigate to the **Interactions** graph to understand how users engaged with the in-app elements. For a more granular breakdown of interactions by individual elements, visit the Interactions tab or click **Show interactions**.

<img src="/in-apps-in-app-statistics-4.webp" alt="The Interactions graph showing how users engaged with the in-app elements."/>

* **Impression Duration:** Hover over the graph to see how long users viewed your in-app message. This graph segments users based on their impression sessions.

<img src="/in-apps-in-app-statistics-5.webp" alt="The Impression Duration graph showing how long users viewed your in-app message"/>

* **Skipped In-Apps:** Hover over the **Skipped** graph to identify the number of users who closed the in-app without interacting with it.

<img src="/in-apps-in-app-statistics-6.webp" alt="The Skipped graph showing the number of users who closed the in-app without interacting with it"/>

You can download all graphs in SVG or PNG formats for further analysis and presentation. To do so, simply click on the **Menu** icon located near each graph.

<img src="/in-apps-in-app-statistics-7.webp" alt="Downloading in-app analytics charts in SVG or PNG from Pushwoosh"/>

### Interactions tab

The **Interactions** tab allows you to dive deeper into user interactions. This tab highlights the most frequently interacted-with elements, such as close or action buttons.

<img src="/in-apps-in-app-statistics-8.webp" alt="The Interactions tab"/>

### Events tab

The **Events** tab displays data for each event that can be triggered when interacting with the in-app, including event name, platform, the total number of events triggered, and the number of unique users.

<img src="/in-apps-in-app-statistics-9.webp" alt="The Events tab"/>

### Audience tab

The **Audience** tab reveals your in-app message recipients and provides a list of active user devices on which the in-app was displayed. Click on the **HWID** to view user details.

<img src="/in-apps-in-app-statistics-10.webp" alt="The Audience tab"/>

### Usage tab

The **Usage** tab shows the start date of the in-app and the total number of impressions.

<img src="/in-apps-in-app-statistics-11.webp" alt="Usage tab showing start date and total impressions for in-app campaigns"/>

## Understand overall in-app messaging performance trends

You can use the pre-built **In-app dashboard** to evaluate the overall performance of your in-app campaigns. For this, navigate to **Statistics > Dashboards > In-apps.**

The dashboard provides insights into overall performance of your in-apps, featuring metrics like in-app Impressions and Interactions.

<img src="/in-apps-in-app-statistics-12.webp" alt="In-app analytics dashboard showing campaign-level performance metrics"/>

Also, you can customize the dashboard to fit your needs by adding or removing specific metrics, or create a custom dashboard entirely tailored to your campaigns. [Learn more](/product/statistics-and-analytics/dashboards/)

## In-app analytics FAQ

#### How can I view analytics for a specific in-app message?
You can open statistics from the **Content** → **In-apps (Rich media)** list by clicking the template name, or from the Journey canvas by enabling **Show Metrics** or double-clicking the in-app element and clicking the Rich Media name. The statistics page shows impressions, interactions, and audience data.

#### Where can I view overall campaign-level in-app analytics?
Visit the **In-app Dashboard** under **Statistics > Dashboards > In-apps** for a complete overview of your in-app messaging performance.

#### Can I export my in-app analytics data?
Yes. You can download charts in SVG or PNG and access detailed metrics per message and across campaigns.