Email statistics

In Pushwoosh, you can gain valuable insights into the performance of your emails at various levels. You can analyze the performance of each individual email, as well as understand the overall trends in your email campaigns.

Note

Pushwoosh uses service email headers (sometimes called X-headers) to track email delivery, complaints, bounces, and analytics for troubleshooting purposes. These headers cannot be stripped out of your email messages on demand. However, some email clients may strip out X-headers of your message.

Track individual email message performance directly from the Journey canvas

You can monitor the performance of each email message within a customer journey directly on the Journey canvas.

To view statistics for a message, enable Show Metrics at the bottom of the canvas, or hover over the message element to see the stats.

Below the email message element, you will see such metrics as:

Goals Reached	Indicates the number of users who reached the Conversion Goal at this specific point.
Opened	Displays the number of times the message was opened by users.
CTR	Represents the percentage of users who clicked on the message.
Drop-offs	Represents the number of messages that couldn’t be sent, such as when a user’s push token had expired.

Note

By default, statistics are displayed for the period since the journey launch. You can choose a different period from the panel on the left side and then click Apply time range.

For a detailed view of individual message effectiveness, double-click on a message element on the canvas. A statistics window will pop up, displaying key metrics, such as:

• Number of sent messages
• Number of opened messages
• Number of clicks
• Number of recipients who have unsubscribed

To see the reasons for drop-offs and the number of drop-offs for each cause, expand the Drop-offs block.

Detailed email statistics

To view detailed statistics for an email message, click Detailed Statistics in the journey email element.

Alternatively, access them through Statistics → Message History. Locate the message you need and click on it.

The Email statistics section provides detailed insights into the performance of your email campaigns, helping you evaluate their effectiveness and refine your strategy.

This section includes:

• Performance tab: Displays essential metrics such as Sent, Delivered, Opened, and Users clicked. It also features a dynamic graph that shows trends for each metric over time, allowing you to track campaign performance within a specific date range and gain deeper insights into your email campaigns.
• Delivery report tab: This offers detailed information about delivery outcomes, including bounce rates and complaints. This tab helps you troubleshoot delivery issues and optimize your email strategy to maximize reach and engagement.
• Content section: Provides an overview of the message content and campaign details.

Pick a date range

By default, if no custom range is selected, the Email Statistics section adjusts its data display based on the specific time frame of each metric. For example, for the Sent metric, data is shown from the first to the last send, for Opened, it reflects the period from the first to the last open, etc. To view statistics for a specific period:

1. Click Pick date range.
2. Select your desired start and end dates
3. Click Apply.

Export recipients list

You can download detailed data about the recipients of your email campaign. This data can be used for further analysis or segmentation to optimize future campaigns.

To export the recipients list:

1. In the Email Statistics section, click the three-dot menu (⋮) at the top.
2. From the dropdown menu, select Export recipients list.

3. When the export is complete, a notification will appear with a Download CSV button. Click the button to download the recipient data in CSV format.

Find a specific recipient

Use the Find recipient option to search for a specific user within the campaign.

For this:

1. In the Performance tab, click the three-dot menu.
2. Select Find recipient from the dropdown menu.
3. Search the recipient by HWID or UserID

Performance tab

The Performance tab provides an in-depth analysis of your messaging campaign metrics, helping you evaluate performance, engagement, and delivery trends over time. Use this data to optimize your messaging strategy and improve results.

Here, you can find such metrics as Sent, Delivered, Opened, and Users clicked, along with a dynamic graph that visualizes the trends for each metric.

Sent

The Sent metric provides the number of messages sent over a selected time period. Use these insights to fine-tune the timing and frequency of your campaigns to improve performance.

Delivered

The Delivered metric provides insights into the number of messages successfully delivered to recipients’ devices or inboxes.

Note: Email delivery may fail because of bounces, so we recommend ensuring that your mailing list contains only valid and verified email addresses from users who explicitly gave their consent to receive emails from you.

Opened

The Opened metric measures the number of recipients who opened your email. It provides insights into how engaging your subject line and preview text are in encouraging recipients to interact with your email. This metric helps you evaluate the effectiveness of your email campaign in capturing user attention.

Users clicked

The Users clicked metric provides valuable insights into how recipients interact with the links in your messages. By analyzing click data, you can evaluate user engagement, identify the most effective call-to-action (CTA) elements, and optimize your messaging content for better performance.

Here you can find the information about:

1. Users clicked: The total number of unique users who clicked on the links included in your messages. This helps measure user interaction and determine which links attract the most attention.
2. Conversion rate (Rate): The percentage of recipients who clicked on a link and completed a predefined action, such as making a purchase or submitting a form. This metric helps assess the effectiveness of your links and the overall success of your campaign in driving user actions.

Note

Each unique URL is tracked as a single link, even if it is used multiple times across text, buttons, or images. To distinguish between these instances, consider adding UTM parameters.

The Users clicked also includes a detailed table that breaks down the performance of individual links:

• The number of unique users who clicked on each specific link.
• Conversion Rate: Each link in the table includes its corresponding conversion rate, enabling you to evaluate how effective the link was in driving user actions.

This data helps assess the impact of specific links in driving user actions.

You can also export detailed information about link clicks. For this:

1. Next to each link, click the download icon to export click data for that specific link.
2. A CSV file will be generated. Once the export is complete, an Exporting complete notification will appear.
3. Click the Download CSV button in the notification bar to download the file.

Exporting and segmentation options in the Performance tab

Export recipients list

You can export a list of recipients for each metric (e.g., Delivered, Opened, or Clicked) to analyze user behavior or create follow-up campaigns.

For this:

1. Click the three-dot menu next to the desired metric (e.g., Sent, Delivered).
2. Select Export recipients list to download a list of users for further analysis.

Important

Please note that the recipient list export is only available for data from the past month.

Create segment from recipients

You can create segments directly from recipients of specific metrics, such as Sent, Delivered, Opened, or Clicks. These segments help you personalize and target follow-up campaigns more effectively.

To create a segment:

1. Click the three-dot menu (⋮) next to the desired metric, such as Sent, Delivered, or Clicks.
2. Select Create segment from recipients from the dropdown menu.
3. Give your segment a clear and descriptive name.

The new segment will be available for use in future campaigns, enabling more precise targeting based on user behavior.

Delivery report tab

The Delivery Report provides a detailed breakdown of email delivery performance, identifying errors and issues that occurred during the delivery process. This information allows you to analyze failures, optimize your email strategy, and improve overall campaign performance.

Mailbox errors

Mailbox errors refer to issues on the recipient’s side that prevent email delivery.

Error	Description	Action
Hard bounce	The number of emails not delivered because of hard bounces. A hard bounce happens when an email message can’t be delivered permanently because the recipient’s address either doesn’t exist or is invalid.	Remove hard bounce addresses from your mailing list to maintain list hygiene and reduce bounce rates.
Soft bounce	Temporary delivery failures, such as when a recipient’s mailbox is full or network issues disrupt delivery.	Pushwoosh makes multiple attempts to resend soft-bounced emails. If the email remains undelivered after these attempts, sending to that email address will be discontinued.
Complaint	The number of users who reported your message as spam or lodged complaints with their email provider. Complaints may result in restrictions on your messaging capabilities by email providers and clients.	Investigate complaints and ensure your content is relevant and compliant with email best practices to avoid being marked as spam.

Note

If the complaint rate exceeds the acceptable level, we will stop sending messages from your account and suggest that you should check email contents. Note: complaint rate should always remain below 0.1% of emails sent.

Note

If the hard bounce rate exceeds the acceptable level, we will stop sending messages from your account and check your email database. Bounce rate should always remain below 5% of emails sent.

To avoid exceeding the bounce rate limit, use the /getBouncedEmails API method to receive the list of bounced email addresses, and remove such addresses from your mailing list. This requires assistance from your development team to implement the API call and manage the mailing list updates. Be sure to share this link with them to get started.

Sender errors

Sender errors are issues that arise on the sender’s side during the email delivery process.

Content

The Content section on the right-hand panel provides a comprehensive overview of the message’s content and campaign details. This section is designed to help you quickly identify the key elements of your message and manage related settings efficiently.

Here you can find:

Message preview

View a visual representation of your message content, such as email or push notification design, to verify how it appears to recipients.

Open preset link

Use the Open Preset link to access and edit the preset used for the message.

Campaign information

• Email subject line
• From Name: The sender’s display name as seen by recipients.
• From Email: The email address from which the message was sent.

Delivery details

• Status: Indicates whether the message has been sent successfully (DONE), scheduled, or still in progress.
• Sent date: The exact date and time the message was delivered to recipients.
• Scheduling options: Displays the chosen scheduling option, such as “Optimal Time.”
• Target segment: Identifies the segment of users who received the message. Click the segment link to view or manage specific segment settings.

Other properties

• Message ID: A unique identifier for the message, useful for tracking and troubleshooting.
• Message Code: An internal code associated with the specific message sent.

If you’re accessing email statistics from the Message History, you can view all message properties by clicking Show all properties.

Gain insights into email performance trends

Project overview

To assess the overall performance of your email campaigns, navigate to Statistics > Project Overview. Here, you can view the total number of emails sent, delivered, and opened within a selected period, allowing you to compare email performance with other channels.

Furthermore, on this page, you’ll find a breakdown of key email metrics such as:

• Emails sent
• Unique emails opened
• Unique clicks on email links
• Emails soft bounce
• Emails hard bounce
• Email complaints

Dashboards

To analyze the performance of your email campaigns in detail, use pre-built Emails and Application dashboards in the Statistics > Dashboards tab or create your custom dashboard for deeper analysis.

Emails dashboard

The Emails dashboard provides you with an in-depth analysis of your email campaigns performance. It displays various metrics such as the number of subscribers, email sends, opens, deliveries, and more.

Also, you can customize the dashboard to fit your needs by adding or removing specific metrics, or create a custom dashboard entirely tailored to your campaigns. Learn how to do this here

Application dashboard

The dashboard enables you to compare your email performance with other channels, providing insights into metrics such as recipients, subscribers, daily and monthly active users, etc. broken down by channel. Learn more