Dashboard metrics and data retention
Metrics to include in dashboards
Communication metrics
These metrics offer insights into the performance of your primary communication channels, including push notifications, in-app messages, and emails.
Push metrics
| Push Sends | Number of push notifications sent, including to the users that have limited the display of push notifications |
| Push Opens | Number of push notifications that were opened by recipients |
| Push Deliveries | The number of mobile push notifications that the Pushwoosh platform has successfully transmitted to the intended recipients’ mobile devices. |
| Push CTR | the percentage of users who clicked on a push notification after receiving it. The Push CTR is calculated using the formula CTR = (Number of Users Who Opened a Push / Number of Users Who Potentially Received a Push) * 100% |
Email metrics
| Email Sends | The number of emails sent to recipients. |
| Email Opens | The number of email recipients who opened your emails within the specified period. |
| Email Deliveries | The number of emails delivered to recipients. |
| Email CTR | The percentage of recipients who clicked on one or more links contained within an email. It indicates the level of recipient engagement with the email’s content and is calculated using the formula: CTR = [number of clicks / total emails sent] x 100 |
| Email Hard Bounces | The number of emails not delivered because of hard bounces. A hard bounce happens when an email message can’t be delivered permanently because the recipient’s address either doesn’t exist or is invalid. |
| Email Soft Bounces | The number of emails not delivered because of hard bounces. A hard bounce happens when an email message can’t be delivered permanently because the recipient’s address either doesn’t exist or is invalid. |
| Email Complaints | The number of users who have reported your message as spam, informed their email service provider of their complaint regarding your email or expressed dissatisfaction in a manner recognized by email providers and clients as a reason for potentially limiting your ability to send messages. |
| Email Rejects | Instances where the recipient’s email server declines to accept an email during the SMTP (Simple Mail Transfer Protocol) transaction. Rejections can result from reasons like authentication failure, spam filtering, or policy-based restrictions. |
| Email Unsubscribes | The number of recipients followed the Unsubscribe link in that email. Such users are tagged with the True value of the Unsubscribed Emails default tag. |
In-app metrics
| Impressions | The number of times the in-app message was displayed to users during the selected period. |
| Interactions | The number of times users engaged with the in-app message, such as button clicks or link taps. |
Audience metrics
This set of metrics offers insights into user behavior and engagement.
| Subscribers | The number of devices with push tokens or emails provided, meaning they are reachable with push notifications, emails, or In-Apps. This number shows how many users you can reach out to with your communications. |
| Recipients | Devices with enabled push notification alerts, i.e., those users who see your pushes. |
| Daily Active Users (DAU) | The number of unique devices that opened the app on a certain day. |
Monthly Active Users (MAU) | The number of unique devices that opened the app during a specific month. |
| Opens | The number of times the application has been launched on users’ devices as of the date and time specified. |
Installs | The number of application installs, i.e. the number of times a mobile software application has been downloaded, installed, and prepared for use by end-users within a specified time frame. |
| Uninstalls | The number of devices for which push tokens were removed from the database due to their invalid or non-existent status, typically occurring when users have uninstalled the application. |
Push Enables | The number of times users have allowed or opted in to receive push notifications on their devices. |
| Push Disables | The number of times users have opted out or disabled push notifications on their devices. |
Events
This group includes default events and custom events you’ve set for your app.
Tags
This group includes default tags and custom tags you’ve set for your app.
Understanding how long your data is stored is essential for making informed decisions. Metrics have different retention periods depending on their type and whether filters are applied. Below are the two key retention types:
Default data retention period
By default, all metrics are stored for a fixed period, ensuring access to historical trends and performance insights.
| Metric group | Storage period |
|---|---|
| Communication metrics | - Hourly aggregation: 1 year - Daily aggregation: Unlimited |
| Audience Metrics | 2 years |
| Events metrics | 1 year |
| Tags metrics | 1 year |
Custom retention with filters
When applying filters, the retention period may change. Some filtered datasets, especially those with high granularity, might have a shorter retention period, while aggregated data with filters could be retained for longer.
| Metric group | With filters |
|---|---|
| Communication metrics | Segment: 40 days by default (if activated). To extend storage, contact support |
| Events metrics | Segment: 1 year by default. To extend storage, contact support |