Refine analytics with filters

Understanding filters

Dashboard filters allow you to narrow down the data you see by specifying certain conditions. For example, you can filter by platform (like iOS or Android), by specific campaigns, or by user segments. This helps you focus on the data that matters most to you, excluding any irrelevant information.

Applying filters

To add filters, first click on the Plus icon in the Filters section.

Then, select a filter from the list of filter options, including:

• Platforms: Filter data by different platforms such as iOS, Android, Baidu, Huawei, etc.
• Push: Filter out metrics and events achieved with specific push notification(s).
• Email: Filter out metrics and events achieved with specific email(s).
• Campaigns: Filter data by different campaigns (journeys).
• Aggregated Messages: Filter different aggregated messages.
• Segment: Filter metrics from the Communications and Events metric groups for users in the selected segments.

Important

Filters may not be applicable to all metrics. The categories of metrics each filter supports are specified in their respective descriptions. Make sure to check filter compatibility when analyzing data.

Note

If multiple filters are selected from the same group, they are applied using an OR logic. Filters from different groups, however, are applied using an AND logic. This means that events must meet the criteria of all selected filters from different groups, but only one of the selected filters within the same group needs to be satisfied.

Platforms

This filter allows you to focus on data from specific platforms, such as iOS, Android, Baidu, Huawei, and others. It helps you understand metrics on different devices and operating systems, enabling you to optimize your communication strategies accordingly.

Applicable to: all metrics

Push

This filter enables you to analyze the performance of individual push messages. You can track key metrics such as delivery rate, open rate, and user interactions for each notification. This helps in identifying which push notifications resonate most with your audience, allowing for more targeted and effective messaging in the future.

Applicable to: communication metrics and events

Note

The Push Filter is specifically applied to conversion events that are triggered by push notifications. These events are defined and counted based on the guidelines in the documentation, which can be found here.

Emails

Use this filter to examine the performance of specific email campaigns. It provides insights into open rates, click-through rates, and conversion metrics, helping you evaluate the success of your email marketing strategies. You can also compare different email campaigns to determine which content and subject lines are most effective.

Applicable to: communication metrics

Campaigns

This filter allows you to analyze data for specific campaigns, which can include multiple types of communications (e.g., push notifications, emails, in-app messages). Campaigns help you track user interactions across a sequence of messages designed for a particular goal, such as onboarding, retention, or re-engagement.

Applicable to: communication metrics and events

Aggregated Messages

This filter provides an overall view of messaging performance by aggregating statistics from multiple communications. Unlike campaigns, which focus on structured message sequences, aggregated messages give a high-level summary of all sent communications within a selected timeframe. This helps in assessing the overall reach and engagement of messaging efforts.

Applicable to: communication metrics and events

Segment

This filter allows you to narrow down data by predefined audience segments. These segments can be based on user behavior, demographics, or other custom attributes. By applying this filter, you can better understand how different groups of users engage with your content, helping you to tailor your messaging strategies to meet the unique needs of each segment.

Applicable to: communication metrics and events

Before creating a chart with the Segment filter, ensure that you’ve recalculated the segment to obtain the most current data. To do this, click on Prepare. Please note that actual data cannot be displayed if the selected segment is not prepared.

Note

It may take approximately 1 minute for every 1 million users to recalculate the segment.

Tip

For even deeper analysis, filter events by specific attributes. This allows you to zoom in on specific data points. Simply select the event you want to analyze (e.g., CheckoutSuccess) and click + Add attribute. Choose the attribute you’d like to filter by, such as date or product_category, select the appropriate condition (eq, gte, any, not set, etc.) from the dropdown list, and then select the desired value if necessary.

Examples of using filters

Compare metrics of different journeys

With Dashboard Filters, you can compare the performance of different journeys using various metrics, both overall and for selected messages.

For example, if you want to compare the push notification click-through rates (CTR) of two different journeys, follow these steps:

1. In the Metrics section, select Communication - Push CTR.

2. In the Filters section, select Campaigns. Choose the journeys you need from the list of customer journeys that opens. You can choose the entire journey or specific messages.

3. Click Apply.

Measure the impact of your campaigns on user-triggered events

To understand how your communication efforts correlate with specific events triggered as a result of a campaign and to measure the impact of your messages on user actions, follow these steps:

1. In the Metrics section, select Communication - Push sends.

2. Choose the target event in Communication - Events.

3. Filter the data by the campaign you want to track.

4. Click Apply.

Compare metrics for different segments

Dashboard filters allow you to analyze how various user segments respond to your push notifications. Insights from this analysis enable you to customize your strategies for specific groups.

For example, to compare CTRs of push notifications sent to new users vs all users, follow these steps:

1. In the Metrics section, select Communication - Push CTR

2. In the Filters section, choose Push and select the specific push message for analysis.

3. In the Filters section, select Segment and choose a user segment from the list.

4. Click Apply.