# Aggregated messages

The **Aggregated messages (campaigns)**  section provides performance statistics for communications grouped into campaigns. This helps you monitor how your messages perform over time and analyze the performance of your messaging strategy.

You can include [one-time push notifications](/product/messaging-channels/push-notifications/send-push-notifications/one-time-push/#link-to-aggregated-campaign-optional) or [emails](/product/messaging-channels/emails/sending-emails/send-one-time-emails/#link-to-aggregated-messages) in a campaign. When added, their total performance is tracked in one campaign view.

## Aggregated messages list

In the Aggregated messages section, you’ll find a list of all your campaigns, each displaying key details:

* **Campaign name and description**
* **Yesterday rate / Today rate**
  Engagement metrics such as open or click rates for the previous and current day, giving you a quick snapshot of campaign activity.

![Aggregated campaigns list showing campaign names, descriptions, and yesterday/today engagement rates](/statistics-aggregated-messages-1.webp)


### Create a campaign

1. Click the **Create campaign** button.

2. Enter a name and description for your campaign.

3. Click **Apply** to save your changes.

![Create campaign dialog with fields for campaign name and description](/statistics-aggregated-messages-2.webp)

After the campaign is created, you can [assign one-time emails](/product/messaging-channels/emails/sending-emails/send-one-time-emails/#link-to-aggregated-messages) or [push notifications](/product/messaging-channels/push-notifications/send-push-notifications/one-time-push/#link-to-aggregated-campaign-optional) to it. 

Pushwoosh will automatically track and display the combined performance of all assigned messages in the [**Aggregated message statistics**](#aggregated-message-statistics-overview) section.

### View and manage campaigns

To manage a campaign, click the **three-dot menu (⋮)** next to the campaign name. Available options include:

* **Open campaign**
   View detailed performance metrics and all associated messages.

* **Messages log**
   Access a full list of communications included in the campaign.

* **Edit**  
   Update the campaign’s name or description.

* **Delete**  
   Remove the campaign from your dashboard.
<Aside type="note">
Deleting a campaign does not delete the individual messages it contains. However, aggregated performance data for that campaign will be removed.
</Aside>


## Aggregated messages statistics overview

To view the statistics for a campaign, click on its name in the **Aggregated messages** list.

The **Aggregated messages statistics** dashboard provides a summary of key performance metrics for a selected campaign. You can use this dashboard to track how your messages are performing over time and identify any trends.

The dashboard is organized into three main tabs:

* **Performance**
   View essential metrics, including the number of messages sent, delivered, opened, clicked, and the number of errors.

* **Segment insights**
   Analyze how different audience segments interacted with the campaign's messages.

* **Events**
   Review campaign-related events or triggers that were executed.

## Performance tab

The **Performance** tab provides a comprehensive overview of your campaign’s key metrics, helping you evaluate its effectiveness and identify areas for improvement.

### Key performance metrics

#### Sent

The total number of messages sent.

![Sent metric display showing total number of messages sent in aggregated campaign with graph visualization](/statistics-aggregated-messages-3.webp)

#### Delivered

The number of messages successfully delivered to users' devices.

![Delivered metric display showing number of messages successfully delivered to user devices with graph](/statistics-aggregated-messages-4.webp)
#### Opened

The number of messages that were opened by users.

![Opened metric display showing number of messages opened by users with engagement graph](/statistics-aggregated-messages-5.webp)

#### Users clicked

The total number of unique users who clicked on the links in your message (excluding unsubscribe).

![Users clicked metric showing number of users who clicked links or buttons with detailed URL breakdown and conversion rates](/statistics-aggregated-messages-6.webp)

In this tab:

* View each URL used in the message. Click the arrow to expand and see more details.

* See the number of unique users who clicked each link.

* Check the conversion rate (percentage of users who clicked compared to the total sent messages).

You can also:

* Download the list of users who clicked on a specific link by clicking the **export icon** next to the row. This is useful for retargeting or further segmentation.

* Sort by Users or Conversion Rate. This allows you to quickly identify the top-performing and low-performing links to optimize your messaging strategy.


#### Errors

The number of failed deliveries or message errors. This helps identify delivery issues.

![Errors metric display showing number of failed deliveries and message errors with breakdown by error type](/statistics-aggregated-messages-7.webp)

For each error type, you can view:

* The number of users affected

* The error rate as a percentage of total sent messages

Click the **Export icon** to download the list of users affected by delivery errors for follow-up actions or to clean up your audience list.

#### Frequency capping

Below the key metrics, the **Frequency capping** row shows how [frequency capping](/product/messaging-channels/global-frequency-capping) affected these messages:

* **Suppressions**: the number of messages that were not sent because the recipient had already reached their frequency capping limit.
* **Affected users**: the number of unique users who had at least one message suppressed by frequency capping.

### Manage statistics and recipient data

#### Pick date range

By default, the aggregated stats dashboard shows data for the period between its first and last recorded metrics. You can set a custom time period by clicking **Pick date range** in the top-right corner.

#### Break down data by platform

When available, you can filter message performance statistics by platform (e.g., iOS, Android).

This helps you analyze how users on different operating systems are engaging with your messages.

#### Export recipients list

You can download a list of all recipients included in the campaign:

* Click the three-dot menu (⋮) in the top-right corner of the dashboard.

* Select **Export recipients list**.

This is useful for detailed analysis, reporting, troubleshooting, or audience retargeting.

#### Find recipient

You can search for a specific user within the campaign by User ID or HWID:

1. Click the three-dot menu (⋮) in the top-right corner of the dashboard.

2. Select **Find recipient.**

3. Enter the User ID or HWID you want to search for.

This allows you to view the recipient’s interaction history and see their engagement with the campaign.

#### Export or segment recipients by specific metric

You can also manage recipient data based on specific performance metrics (**Sent**, **Delivered**, **Opened**, or **Users clicked**):

1. Click the **three-dot menu** (**⋮**) next to the desired metric.

2. Choose one of the available actions:

##### Export recipients list

Download a list of users associated with the selected metric (e.g., all users who opened the message). Use this list for further analysis, troubleshooting, or retargeting efforts.

##### Create segment from recipients

Instantly create a new user segment based on the selected group of recipients. This is helpful if you want to target or exclude these users in future campaigns.

## Segment insights tab

The **Segment insights** tab helps you analyze how different audience segments respond to your messages. By comparing engagement metrics across segments, you can better understand user behavior and optimize your messaging strategy.

To get started:

1. Click **Add first segment**.

2. Select the user segment you want to track and click **Apply**.

![Add first segment dialog showing dropdown menu to select user segment for analysis](/statistics-aggregated-messages-8.webp)

Once you've added the segments you want to analyze, the following metrics per segment will be displayed:

| Metric | Description |
| :---- | :---- |
| Sent | Number of messages sent to users in the segment. |
| Opened | Number of users who opened the message. |
| CTR (Click-Through Rate) | Percentage of users who opened the message. |

![Segment insights tab displaying performance metrics for each audience segment with Sent, Opened, and CTR columns](/statistics-aggregated-messages-9.webp)

Use the **refresh icon** next to each segment to update its stats, or click the **X** icon to remove it from the comparison view.

## Event statistics tab

In the **Events** tab of the aggregated message statistics, you can view how many times specific events were triggered after messages were sent. This helps you measure the effectiveness of your campaigns beyond just opens and clicks. 

![Event statistics tab showing total hits, unique hits, and detailed event list with export options](/statistics-aggregated-messages-10.webp)

**Metrics shown**

| Metric | Description |
| :---- | :---- |
| Sent | The number of messages sent, including to the users that have opted out from push notifications. |
| Total Hits | The total number of times tracked events were triggered by users who received the notification. |
| Total Unique Hits | The number of unique users who triggered an event at least once. |

Below, a detailed list of events is displayed, including:
* **Hits**: The total number of times the event was triggered.
* **Unique**: The number of unique users who triggered the event.
* **Rate**: The percentage of users who triggered the event relative to the number of messages sent.

You can also export event statistics by clicking the download icon next to each event.