# Getting started with Viber messages

Viber is a widely used messaging platform and offers a way to connect with your users. With Pushwoosh, you can send Viber messages as part of your marketing campaigns through Customer Journeys, using either a Rakuten-approved template or freeform text content.

## Prerequisites for sending Viber messages

To start sending Viber messages with Pushwoosh, make sure the following requirements are met:

<Steps>

1. **Connect Viber to Pushwoosh**

   Link your Viber account to your Pushwoosh project by adding your auth token in **Configure platforms**.
   [Learn more](/product/first-steps/start-with-your-project/configure-platforms/viber-configuration/)

2. **Prepare message content**

   To send a template message, make sure the template has already been submitted to and approved by Rakuten Viber. Only approved templates can be used as **Template** content in the Viber element and are billed at the lower Transactional rate. Freeform text doesn't require approval, but is billed at the Promotional rate.

</Steps>

<Aside type="note">
Viber message templates are created and approved directly by **Rakuten Viber**, not in the Pushwoosh Control Panel.
</Aside>

<Aside type="caution" title="Important">
Starting July 1, 2026, Rakuten Viber requires an approved template for all transactional/OTP messages. Freeform content sent for transactional use cases is billed at the Promotional rate.
</Aside>

## Send Viber messages via Customer Journey

Send Viber messages via Customer Journey using an approved Rakuten Viber template or freeform text, with an independent Marketing/Transactional message type setting.

<LinkCard title="Learn more" href="/product/messaging-channels/viber/send-viber-messages/" />