# Understanding subscription prompts

Subscription prompts are a powerful tool to engage users by encouraging them to subscribe to your push notifications. These prompts can be customized to appear at strategic moments in the user journey, helping you build a larger, more engaged audience. By effectively using subscription prompts, you can ensure that your messages reach a wider audience, driving higher engagement and conversion rates.

<Aside type="caution" icon="setting" title="Developer assistance needed">
 You’ll need your development team’s assistance to configure subscription prompts on your website. Share [this link](/developer/guides/messaging-channels/subscription-prompt/) with them to get started.
</Aside>


## The benefits of subscription prompts

- Subscription prompts are an effective way to invite website visitors to opt-in to your push notifications, increasing the number of subscribers you can reach with your campaigns.
- By choosing the right moment to display a subscription prompt, you can encourage users to stay connected with your brand, leading to better retention and more frequent interactions.
- Customize the messaging and timing of your subscription prompts to align with user behavior, making the invitation to subscribe feel more relevant and appealing.

There are two options available:

* [**Default widget**](/product/messaging-channels/push-notifications/subscription-prompt/default-widget/) simply triggers the native subscription prompt.
* [**Custom widget**](/developer/guides/messaging-channels/subscription-prompt/custom-subscription-widget) allows you to create a unique user experience that fully fits your website.

<Aside type="caution" icon="setting" title="Developer assistance needed">
You’ll need your development team’s help to create and configure custom subscription prompts on your website. Share the link above with them to get started.
</Aside>