# Deep links By default, tapping a push notification opens your app's main screen. Deep linking allows you to take users directly to a specific part of your app when they tap on a push notification. This can be a product page, a feature, or any other location within your app. ## Benefits of deep linking - **Increased engagement**: Users are more likely to complete desired actions. - **Improved user experience**: Users are taken directly to the relevant content. - **Higher conversion rates**: By streamlining the user journey, you can boost sales or sign-ups. ## Use cases - Direct users to a specific product page or sale event within the app, increasing the chances of conversion. For example, you can send a notification saying, "Flash Sale! 50% off on Electronics," that takes users directly to the sale section in the app. - Use deep links to send users to content tailored to their interests or past behavior, enhancing engagement. - Bring inactive users back to the app by linking them directly to new features or updates that might interest them. ## How to implement deep links ### Create deep links In Pushwoosh Control Panel, open your App and go to the **Deep Links** section, then click **Add Deep Link**. Enter the name of the deep link and its template. The template follows standard URI scheme which is **scheme://[domain]/path[?query]**. The scheme must be unique to your application. You can also reference additional parameters that could be entered later by using `{placeholders}` in curly braces. You can use several placeholders in your deep link template. The example below illustrates a deep link with the scheme `com.pushwoosh`, page name `promotion`, and query parameter `id` with placeholder `promo_id`: Deep link configuration screen showing scheme, page name, and query parameter with placeholder ### Configure deep links ### Use deep links To link to a specific page within your app while creating push content, go to the **On-click actions** section of the Push Content form and configure a deep link. For detailed steps, [see this guide](/product/content/push-presets/#define-the-next-step-for-users-who-click-on-the-notification).