# Getting started with LINE messages

LINE is a widely used messaging platform and offers a powerful way to connect with your users. With Pushwoosh, you can send LINE messages as part of your marketing campaigns through Customer Journeys, using either predefined templates or free-form text content.

You can also send messages via the API or manage direct 1:1 conversations using the LINE Messages interface. 

## What you can do with LINE messages

With LINE messaging in Pushwoosh, you can:

* Send promotional offers and product announcements to subscribed users.
* Re-engage inactive users with personalized messages.
* Notify users about order confirmations, delivery updates, or appointment reminders.
* Trigger messages based on user behavior or external events.
* Use LINE messages alongside other channels, such as push notifications, email, and SMS, to deliver unified, [omnichannel user experiences](/product/pushwoosh-knowledge-hub/omnichannel-campaigns/).


## Prerequisites for sending LINE messages
<Aside type="caution" icon="setting" title="Developer assistance needed">  
You'll need assistance from your developer team to complete the configuration steps. Share the relevant links with them to get started.
</Aside>  

To start sending LINE messages with Pushwoosh, make sure the following requirements are met:

<Steps>

1. **Set up your LINE account**  
   Create and configure your LINE account. You must have an active [LINE Official Business Account](https://www.linebiz.com/jp-en/) and a [LINE Developers Account](https://developers.line.biz/en/docs/line-developers-console/login-account/).

2. **Connect LINE to Pushwoosh**  
   Link your LINE Official Business Account and **Messaging API channel** to your Pushwoosh project. 
   [Learn more](/developer/first-steps/connect-messaging-services/line-configuration/)

3. **Activate and pay for LINE Messaging**  
   Make sure LINE Messaging is set up and billing is enabled.

   **Important:** LINE Messaging API pricing is managed directly by LINE. Plans vary by region and usage volume. Refer to the [LINE Messaging API Pricing](https://developers.line.biz/en/docs/messaging-api/pricing/) page for details.

</Steps>

## Create LINE presets in Pushwoosh (optional)  
Create and preview LINE message content directly in the Pushwoosh Control Panel. 
<LinkCard title="Learn more" href="/product/content/line-presets/" />


## Send LINE messages

You can send LINE messages in Pushwoosh using the following methods:

### Via Customer Journey

Send LINE messages via Customer Journey. Use message presets for rich content and formatting, or enter freeform text for quick, plain-text messages.

<LinkCard title="Learn more" href="/product/messaging-channels/line/send-line-messages/#send-line-messages-via-customer-journey" />

### Via API 
<Aside type="caution" title="Developer help needed"> 
You'll need your developer team's help to set up and send LINE messages via the API. Share the API guide below with them to get started.
</Aside> 
Trigger LINE messages via the Pushwoosh API. This method supports both template-based and plain-text messages. 
<LinkCard title="Learn more" href="/developer/api-reference/line-api/" /> 

### Send free-form messages and view conversations

Use the LINE Messages interface to chat directly with users you've previously interacted with. You can view message history and send plain-text replies in a 1:1 format.
<LinkCard title="Learn more" href="/product/messaging-channels/line/send-line-messages/#send-free-form-messages-and-view-your-line-conversations" />