Sending in-apps

To send in-app messages, prepare an in-app template first and then create a journey to deliver it to your users.

Go to Pushwoosh Customer Journey Builder → Create Campaign.

Here, you are able to set up a target audience and add custom scheduling settings.

In this article, you’ll learn:

As a basic example, let’s build a one-off in-app message Journey. This flow shows you how to send an in-app to a user segment of your choice.

Drag and drop the following elements onto your canvas: Entry, In-App, and Exit. Connect the elements:

Audience segmentation

Configuring an Entry segment is a mandatory step in your Journey. Without it, your in-app can’t be delivered to user devices.

Trigger-based Entry—show your in-app when a user performs a specific action, for example, lands on a pricing screen. Pushwoosh offers you a variety of default triggers and events to kick-start. Or you can create your own.

In our example, we want to show an in-app with a discount to only iOS users:

Audience-based Entry launches a journey for a pre-built segment of a particular app’s users. For example, if you want to send your in-app message to your entire user base.

You can create a new segment based on tags or/and events. Pushwoosh offers a variety of pre-built (default) segments you can use for free. Learn how to create user segments here >

Scheduling

By default, when using the Audience-based Entry, users from the segment will only enter the journey once—at the time it’s activated. However, you can choose to schedule the journey launch instead. Scheduled Launch lets you automate your campaigns by setting specific times, dates, and intervals for the journey to begin. Learn more about setting up Scheduled Launch.

Content building

Add your template to your user Journey by clicking the In-App → Media Source. The newest template will be shown first. Choose a template and click Apply.

You can optionally choose In-app expiration to define the number of days the in-app message will be available to users. For example, if your offer expires in 7 days, choose In-app expiration 7 days so that users won’t see the offer after it has expired.

And that’s it. Click Launch campaign in the right upper corner to send your in-app message to users.