# Getting started with emails

Email is an effective communication channel available on the Pushwoosh platform. You can use email independently or combined with other channels like push notifications, in-app messages, SMS, or WhatsApp.


## Why use emails in your campaigns

Here are some of the examples of how you can use emails for your business goals.

- **Onboarding & engagement**: Welcome new users, highlight product value, and drive first purchases. 
- **Re-engagement**: Reconnect with inactive users, including those who’ve opted out of push, by sending targeted offers and updates.  
- **Product launches**: Announce new products, showcase key features, and gather customer feedback through follow-up push and in-app messages.

## Prerequisites for sending emails 

<Aside type="caution" icon="setting" title="Developer assistance needed">  
You might need assistance from your developer team for these steps. Share the links below with them to get started.  
</Aside>  

Before you can send email messages, you must complete the following steps:  

<Steps>  

1. **Configure your email platform**  

   Verify your email and domain to ensure email deliverability. [Learn more](/product/first-steps/start-with-your-project/configure-platforms/email-verification/)

2. **Add email subscribers**  
   [Collect addresses with subscription forms](/product/audience-data-and-segmentation/subscription-forms/) on your website, [import an existing email list](/product/messaging-channels/emails/get-email-subscribers#import-email-list), or [register subscribers via API](/developer/first-steps/subscribe-users#email).  

3. **Set up the subscription preference center**  
   Configure the subscription preference center so users choose which email categories they receive. Only opted-in users get emails for each category. [Learn more](/product/messaging-channels/emails/email-preferences/)

4. **Follow deliverability best practices**
   
   Keep your email list clean, use double opt-in, and avoid spam-like content to protect your sender reputation. Before you send a one-time email, run a pre-send audit to catch deliverability and compliance issues. [Learn more about email deliverability](/product/messaging-channels/emails/email-deliverability/) and [how to audit your email](/product/messaging-channels/emails/sending-emails/send-one-time-emails/#audit-your-email).

</Steps>  


## Set up your email 

Before designing your email, ensure you configure your email settings, define languages, personalize subject lines, etc.
<LinkCard title="Learn how to set up your email" href="/product/content/email-content/drag-and-drop-email-editor/set-up-your-email-in-the-editor/" />


## Create and customize email content  

Pushwoosh provides multiple tools for designing and personalizing your emails:  

- **Drag & drop editor**: Create visually appealing emails without coding.  
   
   <LinkCard title="Learn more about the Drag & drop editor" href="/product/content/email-content/drag-and-drop-email-editor/" />  
- **Use AI tools in the Drag & drop editor**: Speed up content creation with AI-powered features like Smart Headings, Smart Text, Magic Image, and Smart Buttons. 
- **HTML code editor**: Customize your emails with full control over the design.  
   
   <LinkCard title="Learn more about the HTML code editor" href="/product/content/email-content/html-code-editor/" />  
- **Reuse email content blocks across campaigns**: Insert saved content blocks (e.g., headers, footers) into new emails using content IDs. 
   
   <LinkCard title="Reuse email content blocks" href="/product/content/email-content/reuse-email-content-blocks/" />
- **Pre-built email templates**: Use ready-made designs to save time.  
   
   <LinkCard title="Browse email templates" href="/product/content/email-content/email-templates-library/" />  



### Personalize emails for better engagement  

Make your emails more relevant, increasing open rates and conversions. 

<LinkCard title="Learn more about email personalization" href="/product/how-to-guides/how-to-send-a-personalized-message/how-to-send-a-personalized-email/" />  

## Sending emails

Send emails through the one-time email form or automate delivery with Customer Journey. For one-time emails, run a pre-send audit in the wizard before launch.
<LinkCard title="Learn more about sending emails" href="/product/messaging-channels/emails/sending-emails/" />  

## Analyze email performance  

Pushwoosh provides detailed analytics to track email engagement and optimize your campaigns:  

- **Email statistics**

    Monitor open rates, click rates, and conversions.  
    <LinkCard title="Learn more about email statistics" href="/product/statistics-and-analytics/messaging-statistics/email-statistics/" />  

- **Customer Journey insights**

    Evaluate email performance alongside push notifications, in-app messages, and SMS.  
    <LinkCard title="Learn more about Customer Journey statistics" href="/product/statistics-and-analytics/journey-statistics/overall-journey-statistics/#communications" />