Email templates library

Pushwoosh offers ready-made email templates to streamline your campaign creation process. Whether you’re welcoming new users, re-engaging inactive customers, or sending order confirmations, these pre-built templates save time and ensure effective communication. You can easily customize each template to suit your needs.

To get started with email templates, go to Content → Email content → Create email content. Select Use a template.

Below you can explore the templates and some best practices on how to use them.

What you can do

Create urgency and drive sales during the Black Friday period with a visually engaging, time-sensitive offer. This template includes a built-in countdown timer to highlight how much time is left before the deal ends. Use it to emphasize limited-time discounts and prompt immediate action with a strong call to action.

Segment

All users or targeted segments such as active shoppers, recent purchasers, or users who clicked previous promotional emails. Learn more about creating Segments

Best time to send

Send 3–5 days before the sale starts, and resend during the promotion to maximize visibility and conversions.

What you can do

Drive engagement with a personalized Black Friday offer using dynamic voucher codes. This template is designed to deliver exclusive discount codes to individual users, making the offer feel more personal and increasing the likelihood of conversion.

Segment

Target users who have shown purchase intent, such as those who added items to their wishlist or cart, clicked previous promotions, or haven’t yet completed a purchase. Learn more about creating Segments

Best time to send

Send shortly before or during the Black Friday campaign period to capture users actively looking for deals.

What you can do

Create urgency with a bold, animated GIF that highlights a limited-time discount. This template is designed to capture user attention quickly with motion and clear messaging, making it ideal for flash sales or short-term promotions.

Segment

All users or segments interested in time-sensitive promotions, for example, users who previously responded to sales or have recently browsed product pages. Learn more about creating Segments

Best time to send

Send at the start of a flash sale or limited-time promotion to generate immediate interest and quick conversions.

What you can do

Promote your holiday season collection with a festive, catalog-style email layout. This template is ideal for showcasing seasonal gift ideas such as sweets, decor, and festive favorites. Use it to inspire customers with curated holiday offerings and drive traffic to your product pages.

Segment

All users or those who have shown interest in seasonal items, holiday shopping, or recent browsing activity. Targeting gift buyers or returning customers can also increase relevance. Learn more about creating Segments

Best time to send

Send in early to mid-December to align with peak holiday shopping activity and give customers enough time to place their orders.

What you can do

Promote a limited-time food offer using a bold visual, an appealing catalogue of menu items, and a dynamic voucher code. This template is ideal for restaurants, delivery apps, or food retailers looking to drive fast conversions.

Segment

Target active users, recent buyers, or users who have shown interest in similar food categories. You can also segment by time of day or location for hyper-relevant promotions. Learn more about creating Segments

Best time to send

Send during peak meal times or in the early afternoon/evening to catch users when they’re most likely to order or purchase.

What you can do

Re-engage users who left items in their cart by sending a personalized reminder email. Highlight their selected items and encourage them to complete the purchase.

Segment

Users who added items to their cart but didn’t complete the purchase. Learn more about creating Segments

Best time to send

Send within 1–2 hours after cart abandonment to maximize recovery chances.

What you can do

Send timely reminders about upcoming appointments. Include appointment details and options to reschedule if needed.

Segment

Users who have booked an appointment through your app or service. Learn more about creating Segments

Best time to send

Send 24 hours or a few hours before the scheduled appointment time.

What you can do

Celebrate your users’ birthdays with a personalized message and a special gift. This template offers a free treat like a birthday cake when users place an order, creating a delightful and memorable experience that encourages engagement and loyalty.

Segment

Users with a birthday on the current day or within a selected date range. Learn more about creating birthday and anniversary segments

Best time to send

Send on the user’s birthday or one day in advance to give them time to redeem the offer.

What you can do

Automatically send confirmation emails after an order is placed. Include order details and tracking information to reassure customers.

Segment

Users who just completed a purchase.

Best time to send

Send immediately after the order is confirmed.

What you can do

Reconnect with inactive users with an exciting offer or content to spark their interest and encourage them to return to your app or website.

Segment

Users who haven’t interacted with your app or emails in a specified time frame (e.g., 30 days).

Best time to send

Send after a period of inactivity, such as 30–60 days.

What you can do

Welcome new users with a warm email introducing them to your app. Highlight its key features and share tips to encourage engagement.

Segment

All newly registered users.

Best time to send

Send immediately after the user’s first login or registration.