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Getting started with emails

Email is an effective communication channel available on the Pushwoosh platform. You can use email independently or combined with other channels like push notifications, in-app messages, SMS, or WhatsApp.

Why use emails in your campaigns?

Here are some of the examples of how you can use emails for your business goals.

  • Onboarding & engagement: Welcome new users, highlight product value, and drive first purchases.
  • Re-engagement: Reconnect with inactive users, including those who’ve opted out of push, by sending targeted offers and updates.
  • Product launches: Announce new products, showcase key features, and gather customer feedback through follow-up push and in-app messages.

Prerequisites for sending emails

Before you can send email messages, you must complete the following steps:

  1. Configure your email platform

    Verify your email and domain to ensure email deliverability.

  2. Add email subscribers
    Import an existing email list or register subscribers via API.

Set up your email

Before designing your email, ensure you configure your email settings, define languages, personalize subject lines, etc.

Create and customize email content

Pushwoosh provides multiple tools for designing and personalizing your emails:

Personalize emails for better engagement

Make your emails more relevant, increasing open rates and conversions.

Send emails

Send emails through the one-time email form or automate delivery with Customer Journey.

Analyze email performance

Pushwoosh provides detailed analytics to track email engagement and optimize your campaigns: