Getting started with emails

Email is an effective communication channel available on the Pushwoosh platform. You can use email independently or combined with other channels like push notifications, in-app messages, SMS, or WhatsApp.

Pushwoosh streamlines email marketing by letting you create personalized email content and schedule automated campaigns from a single intuitive interface — Pushwoosh Customer Journey Builder, without the need to switch between tabs and tools.

How to use emails in your campaigns

Here are some of the examples of how you can use emails for your business goals.

Onboarding and user engagement

Incorporate emails into onboarding journeys for new customers and app users. Send emails to uncover the value of your product, stimulate activation, and incentivize first purchases. Add in-app messages to provide in-depth tutorials and tips for a smooth onboarding experience.

Re-engagement campaigns

Use emails to re-engage with users who have not interacted with your app for a while. Maximize your reach by targeting even those who’ve opted out from push notifications. Send enticing email offers or updates to motivate users to return.

Product launch

Announce a new product via email to highlight its key features and benefits. Follow up with push notifications that are deep-linked to a target action. Use in-app messages to collect customer reviews.

Getting started with email messaging on Pushwoosh

Developer assistance needed

You’ll need assistance from your developer team for steps 1-2. Share the links below with them to get started.

To start sending email messages effectively with Pushwoosh, follow these steps:

1. Configure your project and verify your email and domain
2. Add subscribers to your project by using the API or importing the mailing list.
3. Learn how to send emails with Pushwoosh
4. Set up your email in the editor
5. Create email content using the no-code Drag & drop email editor or the HTML code editor.
6. Analyze how your emails perform