How to onboard users with Pushwoosh

As the first personal touch, user onboarding must be perfectly tailored, seamless, and gently engaging. Run your onboarding campaigns with Pushwoosh smoothly and easily – Customer Journey Builder lets you create mobile and email onboarding campaigns with a simple visual editor.

Here are a few steps to onboard users who recently joined your mobile app with Pushwoosh Customer Journey Builder.

Define the event the journey starts with: it might be the first-time app launch, registration in the app, or first in-app actions.

1.1. In our example, we’ll use the default PW_DeviceRegistered Event that fires upon the first-time app launch. Enable this Event in your Pushwoosh Control Panel:

1.2. Add the Trigger-based Entry step to the journey canvas and select the required Event.

Welcome users warmly: Add the welcoming In-App message to be shown right after the trigger event.

2.1. Create a Rich Media greeting the user and announcing their experience with the app. You can use the Welcome Newcomers template or create a new one fitting your app’s look and feel.

2.2. Add the In-App step following the journey’s start event and select the pre-created welcome Rich Media.

On the next journey step, let your users tell a bit about themselves: ask journey travelers a few questions to personalize their further experience.

3.1. Create a Tag of the list type to gather users’ preferences.

3.2. Create a Rich Media page containing the list of options a user can choose. You can upload an HTML file with a ready-made template or build a Rich Media page from scratch using our block-based editor.

3.3. Set the Tag values based on what options users select.

3.4. Follow the first welcome screen with the In-App element containing the Rich Media you’ve created.

Help users get the most out of your app with push notifications – show the in-app subscription prompt to encourage users to sign up for your messages.

4.1. Create a Rich Media opt-in prompt. You can use the ready-made template, upload your HTML, or create a new template using the built-in editor.

4.2. Add the In-App step to your journey to display this Rich Media. Once a user subscribes to push notifications, the Pushwoosh SDK sets the default Push Alerts Enabled tag for this user to ‘true’.

Set a delay for a couple of hours to give users some time to explore your app and sign up for pushes.

Split the journey travelers into branches based on what they’ve decided: for those who enabled push notifications, it’s time to get their first one! For those who have not, one more In-App can help consider all the value of your push notifications.

6.1. Create a segment of users subscribed to push notifications using the Push Alerts Enabled tag.

6.2. Add a Segment Splitter to the canvas. Select the segment you’ve created6.3. Follow the segment branches with corresponding communication flows:

• Send a first push notification encouraging opted-in users to open the app and continue exploring its features;
• Show others one more In-App on their next app launch.

Do not overwhelm users with too many onboarding steps – let them enjoy your app after the essential onboarding is completed and start your engagement campaign!

To onboard users via email messages, the basic flow is quite the same:

• Consider the onboarding steps the newcomers should take first.
• Prepare engaging onboarding email content. Learn more
• Make sure to integrate all the necessary Events, for example, signing up for emails or leaving the email address in a registration form.
• Create audience segments needed for your onboarding campaign splitters based on your onboarding goals and communication flow.
• Finally, build your email onboarding campaign in Customer Journey Builder!