Getting started with personalized messages

In Pushwoosh, you can send highly personalized messages to your users through different channels: mobile and web push notifications, emails, in-app messages, and SMS.

To create a personalized message, you can use personalization tags for user attributes, known as Dynamic Content. For example, the tag ‘first name’ will place a user attribute [Laura] to your email: Hi, [Laura].

All the personalization tags available for your messages are created and stored in the Audience > Tags section. Follow the guide to create new personalization tags.

If you want to use personalization via Liquid syntax, follow this guide.

Personalization guides by channel

Ready to implement personalization across your messaging channels? These step-by-step guides will help you set up and send personalized messages for each channel: