Understanding campaigns in Pushwoosh

In Pushwoosh, you can build automated triggered campaigns, such as welcome sequences, and campaigns targeted at specific user segments.

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Watch this video to see real-world campaign examples you can create with Pushwoosh to optimize engagement and improve results.

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Choosing the right campaign type for your goals

	Segmented campaign	Triggered campaign
How it works	Sent to a user segment right away or as scheduled.	Sent to individual users as soon as a specific event occurs.
Where the data comes from	User attributes (tags), user events, and data synced from third-party tools (e.g., Amplitude, Piano).	User behavior is collected and stored in Pushwoosh.
How it starts	Audience-based entry: targets a specific user segment.	Trigger-based entry: activated by a user event, or API-based entry: activated by an API call from your backend.
Preparation	Define user segment, create content, and launch the campaign.	Create content and schedule a campaign before an event occurs.
How it ends	Users exit the campaign (user journey) after all messages are sent, including follow-ups.	Users exit the campaign (user journey) one by one, depending on their behavior.
How the data is calculated	As soon as all users from a segment exit the campaign, you can access opens, clicks, and other metrics.	Metrics are updated in real time, displaying user behavior.
Use case scenarios	Marketing promotions & seasonal campaigns, reactivation, and retention campaigns for inactive users.	Welcome campaigns (event: user registration), abandoned cart (event: item added to cart), upselling campaigns (event: didn’t buy), reminders (event: made an appointment).