Understanding campaigns in Pushwoosh

In Pushwoosh, you can build automated triggered campaigns, such as welcome sequences, and campaigns targeted at specific user segments.

When do you need them?

	Segmented campaign	Triggered campaign
How it works	Sent to a user segment right away or as scheduled.	Sent to individual users as soon as a specific event occurs.
Where the data comes from	User attributes (tags), user events, and data synced from third-party tools (e.g., Amplitude, Piano).	User behavior is collected and stored in Pushwoosh.
How it starts	Audience-based entry: targets a specific user segment.	Trigger-based entry: activated by a user event, or API-based entry: activated by an API call from your backend.
Preparation	Define user segment, create content, and launch the campaign.	Create content and schedule a campaign before an event occurs.
How it ends	Users exit the campaign (user journey) after all messages are sent, including follow-ups.	Users exit the campaign (user journey) one by one, depending on their behavior.
How the data is calculated	As soon as all users from a segment exit the campaign, you can access opens, clicks, and other metrics.	Metrics are updated in real time, displaying user behavior.
Use case scenarios	Marketing promotions & seasonal campaigns, reactivation, and retention campaigns for inactive users.	Welcome campaigns (event: user registration), abandoned cart (event: item added to cart), upselling campaigns (event: didn’t buy), reminders (event: made an appointment).