# Understanding campaigns in Pushwoosh In Pushwoosh, you can build automated triggered campaigns, such as welcome sequences, and campaigns targeted at specific user segments. ## Choosing the right campaign type for your goals | | Segmented campaign | Triggered campaign | | :---- | :---- | :---- | | How it works | Sent to a user segment right away or as scheduled. | Sent to individual users as soon as a specific event occurs. | | Where the data comes from | User attributes (tags), user events, and data synced from third-party tools (e.g., Amplitude, Piano). | User behavior is collected and stored in Pushwoosh. | | How it starts | Audience-based entry: targets a specific user segment. | Trigger-based entry: activated by a user event, or API-based entry: activated by an API call from your backend. | | Preparation | Define user segment, create content, and launch the campaign. | Create content and schedule a campaign before an event occurs. | | How it ends | Users exit the campaign (user journey) after all messages are sent, including follow-ups. | Users exit the campaign (user journey) one by one, depending on their behavior. | | How the data is calculated | As soon as all users from a segment exit the campaign, you can access opens, clicks, and other metrics. | Metrics are updated in real time, displaying user behavior. | | Use case scenarios | Marketing promotions & seasonal campaigns, reactivation, and retention campaigns for inactive users. | Welcome campaigns (event: user registration), abandoned cart (event: item added to cart), upselling campaigns (event: didn’t buy), reminders (event: made an appointment). |