# How to send a segmented campaign

Pushwoosh allows you to send messages and campaigns to a user segment. This helps you to personalize your campaigns. Use cases:

* Send a message to a language segment: email in Hindi or mobile push in Portuguese.
* Send a retention email with a country-specific or time-limited offer.

In Pushwoosh, you can create two types of user segments:

1. Segments based on user attributes, e.g., the user's country or language.
2. Segments based on user behavior, e.g., last login or previous purchases.

Once you've added a user base to Pushwoosh, you can use [default tags](/product/audience-data-and-segmentation/user-data-tags/tags#default-tags) and [events](/product/audience-data-and-segmentation/events/default-events) right away. Additionally, you can create your own [custom tags](/product/audience-data-and-segmentation/user-data-tags/tags#custom-tags) and [events](/product/audience-data-and-segmentation/events/custom-events).


<Aside type="note">
The [first_name] tag is a custom tag. You obtain users’ names during their registration and can then send this data to Pushwoosh.
</Aside>

## How to create a segmented campaign

This process consists of three steps:

**Step 1**: Create a user segment.
[Follow this guide to create your user segment](/product/audience-data-and-segmentation/segmentation/create-segments).

**Step 2**: Craft a message.
[Mobile or web push](/product/content/push-presets), [email](/product/content/email-content), [in-app message](/product/content/in-apps), [SMS](/product/content/sms-presets), or [WhatsApp](/product/messaging-channels/whatsapp-messages).

**Step 3**: Build the segment and the message into a campaign.

## How to build a campaign targeted at a user segment

Once your segment and message(s) are ready, go to **Campaigns > Customer Journey Builder > Create campaign** and click **Build a journey from scratch**.

<img src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-1.webp" alt="Customer Journey Builder canvas showing the 'Build a journey from scratch' button and options for creating a new campaign"/>


Drag the **Audience-based Entry** into the canvas, as we are using it to send a message to a user segment.

Double-click the Audience icon, then click the **Audience Source**. From the dropdown, choose the segment you want to use. Click **Apply**.

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-2.webm" title="Audience-based Entry element dragged to canvas with Audience Source dropdown menu showing available user segments" autoplay loop muted playsinline />

Click **Connect this** to add a messaging channel. In this example, we are using an email to reach out to users who didn’t open our app in 7 days.

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-3.webm" title="Customer Journey Builder showing the 'Connect this' option to add a messaging channel to the audience entry" autoplay loop muted playsinline />

Double-click your message and choose a preset — the message copy you have prepared for the campaign.

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-4.webm" title="Message preset selection dropdown displaying available email templates for the segmented campaign" autoplay loop muted playsinline />

You can stop here and don’t send anything else. To do so, click the connecting dot icon on your message and choose **Exit**.

To launch your campaign, give it a name by clicking the three dots icon in the left upper corner > **Rename**. Once ready, click **Launch**.

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-5.webm" title="Campaign naming interface with three dots menu open showing the 'Rename' option to name the campaign" autoplay loop muted playsinline />

## How to send a follow-up message to a user segment

You can automatically follow up with users who didn’t open your previous email or push notification. To do so, double-click the message icon (the email icon in our case) and toggle on [**Split to opened/ignored**](/product/customer-journey/journey-elements#split-to-openedignored).

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-6.webm" title="Split to opened or ignored toggle option being enabled for the email message in Customer Journey Builder" autoplay loop muted playsinline />

Choose how many days to wait to check the opens. For the email, we chose five days, but depending on the case, you can choose to wait for 30 minutes. For example, to follow up with a user about their flight changes or another urgent update. Then click **Apply**.

Now you see two options to automate: **opened**/**not opened**.
If a user opened your email > then exit the campaign. To do so, click the connecting dot next to **opened** and choose **Exit**.

If a user didn’t open your email, send them another email. To do so, click the connecting dot next to **not opened** and choose any messaging channel. In our case, we are following up with another email.

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-7.webm" title="Messaging channel selection interface for the 'not opened' path showing option to add a follow-up email" autoplay loop muted playsinline />

Double-click your message and choose a preset—the message copy you have prepared for the campaign.

<video src="/how-to-create-campaigns-how-to-send-a-segmented-campaign-8.webm" title="Follow-up message preset selection interface displaying templates for the second email in campaign automation" autoplay loop muted playsinline />

To stop the automation here, click the connecting dot icon on your message and choose **Exit**.

To launch your campaign, give it a name by clicking the three dots icon in the left upper corner > **Rename**. Once ready, click **Launch**.


## Popular combinations of follow-ups

* Mobile push + email
* Email + email
* Mobile push + SMS
* Email + SMS
* Mobile push + WhatsApp
* Email + SMS + WhatsApp

## How to schedule a segmented campaign

You can launch your campaign once at a specific time (e.g., December 10 sale start). Or launch it periodically (e.g., every Friday at 5pm for game reminders).

[Learn more about scheduling options](/product/how-to-guides/how-to-schedule-a-message/).