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In-app

To show an in-app message in a journey, add the In-App element next to the step that should trigger it. Then choose a Rich Media page to display.

When the message is displayed
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  • If the app is open when the In-App element is triggered, the message is shown immediately.
  • If the app is closed, the message is shown the next time the user opens the app.

Click the In-App element to open its settings. Configure the following:

Select template and set expiration

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In Media Source, select a Rich Media template (newest first) and click Apply. Set In-app expiration (number of days the message is available).

In-app element settings with Media Source, template selection, and In-app expiration field

Set message type

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Choose Marketing message or Transactional message:

  • Marketing message: Respects subscription preferences, opt-outs, and frequency capping. Not sent to global control group users.
  • Transactional message: Sent to all users regardless of subscription status. Delivered to control group users.
In-app element with Marketing message and Transactional message options

Learn more about the difference between marketing and transactional messages.

Set frequency capping

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Use Frequency capping to limit how often users receive in-app messages, preventing over-messaging and reducing churn. In the In-App element settings, choose one of the following options:

  • Use Global frequency capping settings

    Apply the project-wide limits configured in your Global frequency capping settings.

    For example, if the global limit is set to 3 messages in 9 days, additional messages exceeding this limit will be skipped.

  • Ignore Global frequency capping

    The user will receive this message even if they’ve exceeded the channel’s message limits. Use this option with caution to avoid over-messaging.

  • Use custom frequency capping

    Set a custom message limit for this message. If the user exceeds this custom cap, the message will be skipped, and the user will proceed to the next step.

    Learn more