Getting started with Journey elements

Customer journeys in Pushwoosh are built using modular journey elements. These represent entry points, communication channels, and flow controls that define how users move through your journey.

To add an element to your journey, either drag it from the left panel to the canvas, or click Connect this on an existing element and choose the next step from the list.

To delete an element, click it once and press the Bin icon on the top.

To edit an element, click it twice and fill in the fields of the pop-up window appeared.

Start a journey when a user triggers a specific event, such as a purchase or registration.

Launch a journey for a pre-defined segment of users.

Initiate a journey by sending a request to the Pushwoosh API when an external business event occurs.

Send personalized push notifications at the right moment in the journey, with support for vouchers, inbox storage, timing optimization, and frequency capping.

Send personalized email messages as part of your customer journey. You can test subject lines, include voucher codes, enable BCC, set frequency limits, and split the journey based on whether the email is opened.

Trigger in-app messages to engage users with personalized content displayed when they open the app.

Deliver timely SMS messages using customizable presets or personalized text to drive immediate user engagement.

Send tailored WhatsApp messages using approved Meta templates or custom text to deliver relevant content and improve conversion rates.

Engage users with targeted LINE messages. Choose from formatted presets or plain content, add vouchers, and optimize flow based on delivery success.

Deliver silent pushes or JSON payloads to trigger in-app behavior, personalize content, or test new features dynamically.

Send data or trigger actions in third-party systems via HTTP requests.

Branch the journey based on whether the user is part of a specified segment.

Pause the journey until the user triggers specified events or attributes.

Split the journey to test message variants and optimize based on performance.

Check if a user can be reached via a channel and direct the journey accordingly.

Pause users before the next step based on fixed intervals, specific times, dates, or tag/event values.

Assign or update user tags manually or dynamically based on journey events.

Send data or trigger actions in third-party systems via HTTP requests.

Mark the endpoint of a user journey to conclude all logic and messaging.

To ease your journey configuration, use the hotkeys allowing instant managing journey’s parts with no clicks:

• Select a journey element and copy-paste it by Ctrl+C/Ctrl+V (Cmd+C/Cmd+V);
• Select several journey elements by holding Shift/Cmd and copy-paste the whole selected combination by Ctrl+C/Ctrl+V;
• Copy and paste elements between journeys (however, the limitation exists: do not switch the tab while copying);
• Delete journey elements from the canvas by pressing your system Delete hotkey.