# Use AI tools in the Drag & drop editor

Pushwoosh's Drag & drop editor uses AI throughout the email-building workflow, from a chat assistant that edits your content to one-click translation and brand-matched styling. This page maps each AI tool to the guide that covers it in depth.

## AI tab

Open the **AI** tab in the right panel to chat with Pushwoosh's AI assistant: describe what you want in a prompt, and it generates or edits content for you directly in the email.

<img src="/emails-ai-tools-in-email-editor-1.webp" alt="AI tab in the email editor with a chat prompt and the generated re-engagement email on the canvas" width="480"/>

<LinkCard title="See the editor layout" href="/product/content/email-content/drag-and-drop-email-editor/create-email-content-with-drag-and-drop-editor/#explore-the-editor-layout" />

## Generate images and alt text

In the Image block, use **Generate with AI** to create an image from a text prompt, or **Generate alt with AI** to write accessible alt text from the image itself.

<LinkCard title="Learn more about the Image block" href="/product/content/email-content/drag-and-drop-email-editor/blocks/#image" />

## Write subject lines and preheaders

Click the **AI** icon next to the **Subject line** or **Preheader** field to have Pushwoosh draft it from the email content you've already added.

<LinkCard title="Learn more about subject lines" href="/product/content/email-content/drag-and-drop-email-editor/set-up-your-email-in-the-editor/#add-a-subject-line" />

## Translate content automatically

Click **Auto-translate** in the language bar to fill in missing translations with AI instead of typing each language by hand.

<LinkCard title="Learn more about auto-translate" href="/product/content/email-content/drag-and-drop-email-editor/set-up-your-email-in-the-editor/#auto-translate-content" />

## Apply your brand automatically

**Derive brand** in Brand book generates a starting palette, fonts, and Brand voice — scan your website URL, or derive them from a short description, an attached file, or your logo.

<LinkCard title="Learn more about Brand book setup" href="/product/content/brand-book/#set-up-your-brand" />