Understanding segments

Segments are pools of app subscribers complying with the conditions you specify. These are users who have the specific tags’ values assigned to their devices and/or user IDs.

Use segments to target audiences via push notifications, in-app messages, emails, customer journeys, etc.

Segments enable you to:

• Target the right users: Send messages only to users who match your specific criteria
• Personalize campaigns: Create relevant content for different audience groups
• Improve engagement: Reach users at the right time with the right message
• Optimize costs: Avoid sending messages to uninterested users

Segments are built using filters to define who should be included:

• Tags: User attributes like location, age, or subscription status
• Events: User actions like purchases or app opens
• Existing segments: Previously created segments (reuse and refine)
• Compound filters: Combinations of tags, events, and logic operators

When combining multiple conditions, use logical operators:

• AND: Users who meet all conditions
• OR: Users who meet any condition
• AND NOT: Users who meet first condition but exclude those who also meet second condition

This flexibility lets you create simple or complex audience targeting based on your needs.

Choose the segment type that best fits your use case:

To build a Segment:

1. Go to the Segments (Filters) section of the Pushwoosh Control Panel.
2. Press the Create Segment button.
3. Choose Build Segment from the dropdown menu.

Keep your segments up-to-date and optimized with the following management options.

Download segment data as CSV to analyze user lists, integrate with external systems, or backup your segment information. The exported file includes user attributes, device types, and tags assigned to segment members.

The CSV file contains the following columns:

Segmentation Language is a syntax to define and apply specific conditions or filters when segmenting your audience.

The Copy Seglang option allows you to copy the underlying logic of a segment you’ve created. The copied Segmentation Language can then be used in API calls, such as the createmessage API method or API-based customer journey entries, to replicate the same segmentation logic.

Quickly create new segments based on existing ones. Cloning saves time when you need similar audience definitions with slight modifications.

Monitor how many users match your segment conditions in real time. Use this data to validate segment targeting, plan campaign scale, and optimize your audience definitions.

High-Speed Delivery segments keep updated every 10 minutes, ensuring minimal delay when launching messages. Use these segments when you need the fastest possible message delivery.

Use recency, frequency, and monetary analysis to identify your most valuable customers and create targeted campaigns for different customer value tiers.

Create and manage segments programmatically using API methods. This approach is ideal for automated segment management and integration with external systems.