# Build segments with AI

You can now create audience segments faster using AI-powered natural language input. Instead of manually setting conditions, simply describe your target audience. The system will generate a matching segment for you.

<Aside type="caution" title="Important">
AI-generated segments may not be fully accurate. Always review and validate the segment conditions before using them in a live campaign.
</Aside>

To create a segment:

1. Go to the **Segments** > **Create Segment**.

2. From the dropdown, select **Craft Segment with AI**.

3. In the prompt window that appears, enter a natural language description of the segment you want to create. For example: *"Users who added items to their cart but didn't complete the purchase in the last 7 days, and are located in the US or Canada."* 

<img src="/segmentation-segments-14.webp" alt="AI segment creation interface showing natural language prompt input"/>

4. Click **Generate**. The AI will interpret your prompt and create a segment based on your criteria.

<img src="/segmentation-segments-15.webp" alt="AI-generated segment conditions based on natural language input"/>