# Getting started with audience data and segmentation

Pushwoosh provides powerful tools to help you **understand, categorize, and engage your users effectively**. This section covers how to **collect, manage, and segment user data**. This enables you to create targeted messaging campaigns.  

## User data (tags)  

<CardGrid>  

<LinkCard  
  title="Tags"  
  href="/product/audience-data-and-segmentation/user-data-tags/tags/"  
  description="Understand how Tags work in Pushwoosh and how to use them for segmentation."  
/>  

<LinkCard  
  title="Update tags via CSV"  
  href="/product/audience-data-and-segmentation/user-data-tags/update-tags-via-csv/"  
  description="Bulk update user data efficiently by importing Tags via CSV files."  
/>  

</CardGrid>  

## Segmentation  

<CardGrid>  

<LinkCard  
  title="Segments"  
  href="/product/audience-data-and-segmentation/segmentation/"  
  description="Discover how to define and manage user segments for precise targeting."  
/>  

<LinkCard  
  title="How to create segments"  
  href="/product/audience-data-and-segmentation/segmentation/create-segments/"  
  description="Learn how to create segments using tags, events, existing segments, and advanced filtering techniques."  
/>  

<LinkCard  
  title="Calculating segment size"  
  href="/product/audience-data-and-segmentation/segmentation/calculating-segment-size/"  
  description="Estimate segment size to optimize targeting and campaign performance."  
/>  

<LinkCard  
  title="RFM segmentation"  
  href="/product/audience-data-and-segmentation/segmentation/rfm-segmentation/"  
  description="Use Recency, Frequency, and Monetary (RFM) segmentation to classify users based on engagement."  
/>  

</CardGrid>  

## Events  

<CardGrid>

<LinkCard  
  title="Understanding events in Pushwoosh"  
  href="/product/audience-data-and-segmentation/events/"  
  description="Track user actions and behaviors with events to trigger relevant messages."  
/>  

<LinkCard  
  title="Default events"  
  href="/product/audience-data-and-segmentation/events/default-events/"  
  description="Explore predefined events that help track common user actions."  
/>  

<LinkCard  
  title="Custom events"  
  href="/product/audience-data-and-segmentation/events/custom-events/"  
  description="Define custom events tailored to your business needs for advanced tracking."  
/>  

<LinkCard  
  title="Conversion events"  
  href="/product/audience-data-and-segmentation/events/conversion-events/"  
  description="Track purchase revenue in one format with PW_Conversion. Send it from your code or map existing events in the Control Panel."  
/>  

</CardGrid>
### Recommended events for different industries 
Discover industry-proven in-app events designed for your app category. Based on best practices and expert insights, these events help you track key user interactions. They also refine segmentation and create more impactful messaging campaigns.

<CardGrid>
<LinkCard  
  title="Recommended events for e-commerce"  
  href="/product/audience-data-and-segmentation/events/recommended-events-for-e-commerce/"  
  description="Leverage key events to track and optimize user behavior in e-commerce applications."  
/>  

<LinkCard  
  title="Recommended events for gaming apps"  
  href="/product/audience-data-and-segmentation/events/recommended-events-for-gaming-apps/"  
  description="Monitor user engagement and progression with events designed for gaming apps."  
/>  

<LinkCard  
  title="Recommended events for media"  
  href="/product/audience-data-and-segmentation/events/recommended-events-for-media/"  
  description="Analyze content consumption patterns with recommended events for media platforms."  
/>  

<LinkCard  
  title="Recommended events for mobile apps"  
  href="/product/audience-data-and-segmentation/events/recommended-events-for-mobile-apps/"  
  description="Track user interactions and engagement metrics in mobile applications."  
/>  

<LinkCard  
  title="Recommended events for subscription management"  
  href="/product/audience-data-and-segmentation/events/recommended-events-for-subscription-management/"  
  description="Optimize subscription models using predefined events for user lifecycle tracking."  
/>  

</CardGrid>  

## Global control group

Set a fixed percentage of users to exclude from marketing messages (Push, Email, In-app) so you can measure campaign effectiveness by comparing results with users who did not receive the messages. Users in the control group still receive transactional messages.

<LinkCard  
  title="Learn more"  
  href="/product/audience-data-and-segmentation/global-control-group/"  
  description=""  
/>  

## User Explorer  
Gain insights into individual user behavior, attributes, and engagement history.
<LinkCard  
  title="Learn more"  
  href="/product/audience-data-and-segmentation/user-explorer/"  
  description=""  
/>  


## Collect email subscribers on your website

Use subscription forms to capture email signups on your site and send data to Pushwoosh.

<LinkCard  
  title="Learn more"  
  href="/product/audience-data-and-segmentation/subscription-forms/"  
/>