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📰 Recommended events for media

Below, you’ll find a bunch of in-app events recommended for your app category. We based our choice on industry-specific best practices and experts’ advice. By tracking these selected events, you can improve your behavioral segmentation and perform more effective, user-centric messaging campaigns.

To implement any of these or other events:

  • create the Event in your Pushwoosh Control Panel, add attributes if needed;
  • Ask your development team to integrate the postEvent method into your mobile project providing the event name and attributes names are exactly the same as in the Control Panel. For detailed instructions, please share this link with them

Send this event when a user searches for any content in your app.

Recommended attributes:

  • search_query: String
  • category: String

Content read

Trigger this event when a user has read a specific piece of content.

Recommended attributes:

  • category: String
  • article_id: String
  • author: String
  • published_date: Date

Form submission

Track submissions of your in-app forms (for example, Net Promoter Score), the choice of content preferences, and other surveys.

Recommended attributes:

  • form_name: String
  • url: String

Content shared

Trigger this event when a user has shared a piece of content via social networks, email or other channels.

Recommended attributes:

  • category: String
  • article_id: String
  • author: String
  • published_date: Date
  • button_id: String
  • social_media: String

Content preferences

Fire this event when a user chooses a specific topic they are interested in.

Recommended attributes:

  • topic: String