Recommended events for media

Below, you’ll find recommended in-app events for your app category. We based our choice on industry-specific best practices and experts’ advice. By tracking these selected events, you can improve your behavioral segmentation. This enables more effective, user-centric messaging campaigns.

To implement any of these or other events:

• Create the Event in your Pushwoosh Control Panel, add attributes if needed.
• Ask your development team to integrate the postEvent method into your mobile project. Provide the event name and attributes names exactly the same as in the Control Panel. For detailed instructions, please share this link with them.

Send this event when a user searches for any content in your app.

Recommended attributes:

• search_query: String
• category: String

Trigger this event when a user has read a specific piece of content.

Recommended attributes:

• category: String
• article_id: String
• author: String
• published_date: Date

Track submissions of your in-app forms (for example, Net Promoter Score), the choice of content preferences, and other surveys.

Recommended attributes:

• form_name: String
• url: String

Trigger this event when a user has shared a piece of content via social networks, email or other channels.

Recommended attributes:

• category: String
• article_id: String
• author: String
• published_date: Date
• button_id: String
• social_media: String

Fire this event when a user chooses a specific topic they are interested in.

Recommended attributes:

• topic: String