🛍️ Recommended events for e-commerce

Below, you’ll find a bunch of in-app events recommended for your app category. We based our choice on industry-specific best practices and experts’ advice. By tracking these selected events, you can improve your behavioral segmentation and perform more effective, user-centric messaging campaigns.

Developer assistance needed

You’ll need your developer team’s help to set up these events. Please share this guide with them for detailed instructions.

To implement any of these or other events:

• create the Event in your Pushwoosh Control Panel, add attributes if needed;
• Ask your development team to integrate the postEvent method into your mobile project providing the event name and attributes names are exactly the same as in the Control Panel. For detailed instructions, please share this link with them

Product added to cart

Fire this event once a user adds product to their cart to build Abandoned Cart campaigns, set user tags, or analyze the efficiency of your promotions.

Recommended attributes:

• product_id: String
• price: Integer
• source: String

Discounted purchase

Trigger this event once a user purchases any product using a discount coupon.

Recommended attributes:

• product_id: String
• coupon_id: String
• price: Integer
• discount: String

Product Page abandoned

Fire this event when a user leaves a product page without a conversion action.

Recommended attributes:

• product_id: String
• price: Integer
• source: String
• product_page_id: String

Product added to wishlist

Stay informed of the products that users have saved to their wishlists and create personal offers and promo campaigns.

Recommended attributes:

• product_id: String
• wishlist_id: String
• product_price: Integer
• source: String
• user_id: String

Product removed from wishlist

Fire this event when a user deletes a product from their wishlist.

Recommended attributes:

• user_id: String
• wishlist_id: String
• product_id: String

Product category

Send this event when a user purchases a product of a specific category.

Recommended attributes:

• product_id: String
• product_category: String
• currency: String

First purchase

Trigger this event once a user makes their first purchase.

Recommended attributes:

• product_id: String,
• category: String
• date: Date