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Getting started with audience data & segmentation in Pushwoosh

Pushwoosh provides powerful tools to help you understand, categorize, and engage your users effectively. This section covers how to collect, manage, and segment user data to create targeted messaging campaigns.

User data (tags)

Tags Understand how Tags work in Pushwoosh and how to use them for segmentation.
Update tags via CSV Bulk update user data efficiently by importing Tags via CSV files.

Segmentation

Segments Discover how to define and manage user segments for precise targeting.
Calculating segment size Estimate segment size to optimize targeting and campaign performance.
RFM segmentation Use Recency, Frequency, and Monetary (RFM) segmentation to classify users based on engagement.

Events

Understanding events in Pushwoosh Track user actions and behaviors with events to trigger relevant messages.
Default events Explore predefined events that help track common user actions.
Custom events Define custom events tailored to your business needs for advanced tracking.

Discover industry-proven in-app events designed for your app category. Based on best practices and expert insights, these events help you track key user interactions, refine segmentation, and create more impactful messaging campaigns.

Recommended events for e-commerce Leverage key events to track and optimize user behavior in e-commerce applications.
Recommended events for gaming apps Monitor user engagement and progression with events designed for gaming apps.
Recommended events for media Analyze content consumption patterns with recommended events for media platforms.
Recommended events for mobile apps Track user interactions and engagement metrics in mobile applications.
Recommended events for subscription management Optimize subscription models using predefined events for user lifecycle tracking.

User Explorer

User Explorer Gain insights into individual user behavior, attributes, and engagement history.