Statistics F.A.Q.

Which stats does Pushwoosh gather?

Pushwoosh collects and stores stats for all messages you send to your users regardless of their type and source. Statistics include detailed data of your campaigns' performance:

  • pushes sent and pushes opened for each app, campaign, and the whole account;

  • app installs and app opens for each app and platform;

  • devices registered and unregistered for each app and platform;

  • subscribers' number dynamics for each app and platform;

  • send, delivery, open, and click-through rates for each push and email message;

  • in-app triggered and in-app opened numbers;

  • conversion rates and revenue generated by Events.

How long does Pushwoosh store statistics?

There are different expiry dates for different types of statistics:

Stats level

Stats type


Whole account

Pushes sent and pushes opened

3 months

Specific app

Pushes sent and pushes opened

1 year

Specific app

App installs and app opens

1 year

Specific app

Devices registered and unregistered

1 year

Specific app

Subscribers number

no expiry

Specific app

App uninstalls

1 month

Single message

Send, delivery, open, click-through rates

1 month

Single message

In-app triggered and in-app opened

no expiry

Where can I find statistics in my Pushwoosh account?

  • For app-specific statistics, choose an app and go to the Statistics section of this particular app in the left menu.

  • For account statistics, go to the Statistics section of the whole account (below the app-specific tabs).

  • For campaign's statistics, choose an app, go to the app-specific Campaigns section, and press the Stats button for a campaign you want to check out.

Does stats include only push notifications or any other messages as well?

The account-level Statistics section displays only push notifications you send to your apps' users. This data regards to all the pushes sent from any source, including automated push messaging, pushes sent from Control Panel and via API requests. However, you can check out the Email statistics in My Account section and the Message History filtered by Email API or Email Control Panel source. In-App stats are available in the In-Apps section and contain the In-App triggered and In-App opened rates for each In-App Message.

What does the app stats show?

The application statistics presents several vital metrics of your Pushwoosh app performance:

  • Daily Active Users,

  • Monthly Active Users,

  • Total Subscribers,

  • App Installs,

  • Push Installs,

  • App Opens,

  • Push Opens,

  • App Uninstalls,

  • Push Sends.

To learn more about these graphs, please refer to the Statistics guide.

Application statistics

Why do I need app-specific and account-specific stats?

Push Statistics for the account reflect the whole picture of your marketing efforts presented in graph and table view. Here, you can see the accumulated number of pushes sent and pushes opened for all the apps you have in your Pushwoosh account.

App-specific statistics is aimed at a more detailed analysis of your campaigns’ performance. Keep track of how your push messaging works for each of the apps you have.

What can I learn from the Message History?

The Message History contains all the data concerned with each specific message you send to your users. Use Search by filter to sort out messages by Notification ID, Notification Code, Application, or Campaign.

You can specify a Source to filter messages sent via the Control Panel, via API, or other sources.

Check out the results of your A/B tests by choosing the "A/B Test" option for the Source filter.

Here, you can see the details of any message:

For each message, a notification delivery report is presented in the Message History:

To know the push message metrics such as sent, opened, and click-through rates, press the Statistic button to the right from the message details and report. Push stats are displayed in the graph view making it clear and easy to analyze the message's performance.

By ticking checkboxes for any two messages in the Message History, you can compare their performance by key metrics:

How do I see the Message History for a particular app?

To see the app-specific stats, choose an app in the Applications section and go to the app's Statistics tab. To see the message history of a particular app, select the app and go to the Message History section, or open the account's Message History and search by app ("Select application" drop-down).

Where are Email stats located?

You can find total email statistics in My Account section in your Pushwoosh Control Panel. Here, you’ll see two numbers: the number of emails sent last month and current month.

For each email message you sent, stats are displayed in the Message History section. Find emails by applying the Source filter (sent from Email API or Email Control Panel) and press Statistics button.

To learn more about Email stats, please refer to the Send Email guide.

Which stats for In-App Messages are available?

To see the stats of In-App Messages, go to the In-Apps section of your Control Panel. Here, the list of In-Apps is presented with the number of how many times each In-App has been triggered by now.

To see the stats for a particular In-App Message, press the Stats button. Set a period to check out, and press Go. The stats include the number of In-App opens for every date within that period.

How can I download the stats data to my device?

All the data presented in graphs is available to download as a CSV file. To download a CSV, press the ▾ symbol next to the graph's name and select the Export CSV option.